Industry Trends The hearing device market is limited by the difficulty that it takes to sell these devices. In many regions, the right to sell hearing aids is limited to audiologists and hearing instrument specialists. Audiologists require several years of schooling and, in most places, hearing instrument specialists are required to take a two year
The hearing aids and audiology devices market includes hearing aids, bone-anchored hearing aids, cochlear implants, direct drive implants, otoacoustic emission analyzers, auditory brainstem response analyzers, audiometers, tympanometers, real ear analyzers, otoscopes and video otoscopes and hearing aid batteries. The market potential is sizable, as more than 40% of those diagnosed with a hearing loss can be classified as having moderate or severe impairment. Growth of the hearing device market is largely dependent on technological innovations that are offered by manufacturers and the growing aging population.
Industry Trends Historically, the adoption rate of hearing aids by hearing impaired individuals has been low. In terms of age groups, the 50 to 60 age group has low adoption rates, despite many marketing attempts to capture this particular demographic. Adoption rates are highest among patients with moderate to profound hearing loss. Evidence suggests that
Full report suite on the global market for zinc air hearing aid batteries. Includes analyses of disposable batteries in sizes 10, 312, 13 and 675 intended for use in non-implanted hearing aid devices and unit analysis of sales and the installed base of hearing aids divided into rechargeable and battery-powered, or conventional devices.
Growth in this market is due to a few major trends. The first is increasing aging population, which drives the demand for new hearing aid installations and consequently increases the installed base of devices requiring batteries. The second contributor is that manufacturers offering private label hearing aid batteries have been offering an increasing number of batteries per pack. This gives the consumer a more economical choice over the leading brands, and is a strategy that the rest of the industry may soon adopt.
Standard hearing aids require specialized batteries, typically zinc-air, in order to function. These batteries must be replaced by the user or an audiologist. Virtually all hearing aid batteries sold on the market are zinc-air. They have a high energy density that is achieved by using the oxygen in the air as the cathode portion of the cell. This eliminates the necessity to package a cathode electrolyte in the cell, allowing for more effective current-generating volume for the same amount of space.
The full report suite on the European market for hearing devices includes hearing aids, hearing aid batteries, cochlear implants, and bone anchored hearing systems. In contrast to the United States, direct drives (middle ear implants) and personal sound amplification devices (PSAPs) have yet to enter the European market in a sustained way. One major trend within the European hearing device market is the constant focus on product innovation. Within the hearing device market, product innovation is a theme that runs through all the segments. Virtually all products, even batteries, are consistently upgraded with the newest features and technologies. This will drive the market by having a positive effect on the ASP of certain product lines.
The Asia-Pacific hearing device market comprises hearing aids (segmented into the wholesale and retail markets) and cochlear implants. The wholesale hearing aid market includes the sale of hearing aids produced by manufacturers and sold to retail chains, while the retail hearing aid market captures the final sale of hearing aid devices to end users. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market consists of sales of the devices to surgical centers.
This report examines the markets for hearing devices in Australia, Japan and South Korea.
The emerging markets for hearing devices comprises hearing aids and cochlear implants. The hearing aid market is segmented into the wholesale and retail markets. The wholesale hearing aid market captures the sale of hearing aids produced by manufacturers and sold to the retail chain, while the retail hearing aid market captures the final sale of hearing aid devices to the end user. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market captures the sale of the device to the surgical center.