SWOT Analysis: What are the strengths and weaknesses of the existing technology solutions? (i.e. how easy/difficult to use is the technology and what developments could serve as tipping points?)
Technology is a major component influencing the medical device market. We keep on top of emerging technologies worldwide, monitoring product development, barriers to entry and relevant government regulations.
What is the potential for revenue, partnership and impact across a large number of users?
iData not only identifies the various market segments for each sector but we study units sold, mergers and acquisitions, average selling prices and revenues for each segment forecast, usually five to seven years.
How mature are the markets, and what are the adoption barriers? (i.e. pricing, usability, attitudes). How might these barriers be overcome?
The research we conduct includes average selling prices, procedure numbers, market values, growth rates, and historical data in addition to a complete competitor analysis. With this information at our disposal, we can confidently assess barriers and suggest strategies for overcoming low adoption rates.