Total Sales Solution – Medical Device Marketing & Sales Solution


Competing against some of the biggest medical device companies in the world is not something to take lightly, but if you can see the path ahead, increasing your device sales and market share is easy.

You can look at the entire market through different angles, and get your teams on the same page with data-driven intelligence and a sales strategy for medical devices. No matter what product stage you’re in, you can increase the chances your product will be adopted, accelerate your sales activity and return, break into new markets or make strategic business moves to capture market share – The only thing it takes is targeted, multi-angle intelligence designed for your marketing, product development, sales and reimbursement teams.

Diagram of Total Sales Solution by iData Research that shows the Sales Strategy for Medical Devices that can come out of a multi-angle view of market data and size, book of business and lead contacts, and reimbursement tracking and analysis

One Multi-Angle Data Source for All of Your Medical Device Teams

  • Sales Strategy for Medical Device Marketing Teams, Product Development, Sales, and Reimbursement Teams

  • Market Sizing and Intelligence Based on Procedure Numbers and Primary Research

  • Book of Business providing  you leads sorted by number of procedures performed

  • Reimbursement Tracking, Searching, and Analysis Platforms

  • *Physician Surveys to Understand What Your End Users Actually Care About

  • *Custom Research to Supplement Our Reports with Niche Market Information or Additional Geographies


While our syndicated market research reports, consulting and surveys are global, Total Sales Solution benefits from a combination of our research, procedure tracking and reimbursement tracking intelligence covering all 50 states in the United States. Therefore, our system can accommodate both a global perspective as well as an in-depth look at the United States as a whole helping to refine your medical device marketing strategy.

Map of the united states where iData Research provides procedural data, book of business, and market analysis for medical device companies through the Total Sales Solution service.
Venn Diagram of Total Sales Solution by iData Research showing the connection between the 3 main parts of this custom medical device research. The Market analytics and analysis is based on CPT and ICD codes that can also be used to provide a book of business and procedural data as well as reimbursement tracking around those codes


Total Sales Solution (TSS) is greater than the sum of its parts. A TSS market report or custom market research will contain the procedure codes associated with the data analysis. These codes can be cross-referenced with procedural data, creating a custom book of business containing hospital and physician information, and also be incorporated into a custom dashboard on the Reimbursement Tracker insurance policy database. With this system of multiple data streams, your team can understand the complete landscape of the market, the end users (with contact information), and study the effects of reimbursement on your marketing and sales strategy for medical devices.


Total Sales Solution encompasses a series of other complex services that we offer. But by offering them together we’re able to provide you with better intelligence that functions across your teams and is of better value.

If you’re not familiar with our other services (like Procedure Tracker), we would love to give you a more in-depth demonstration of them as well.

Medical Device Market Analysis

Our syndicated market reports give you access to detailed Market Sizing, Competitor Market Shares, Average Selling Prices, Units Sold, Trends, Market Drivers and Limiters, and more. Choose from a wide selection of MedCore or MedView products, or select an entire MedSuite. Additional bundling discounts apply to multiple reports purchased. Not sure what these different report types are?

Click Here to Browse Our Syndicated Reports

Book of Business – US Medical Procedure Data

Procedure Tracker is a customizable database of physicians and facilities within the US, captured based on procedures performed that relate to your products. It’s completely customized based CPT or ICD codes you need to analyze.

Instantly you will have a complete list of leads, prioritized by how many procedures they performed, and with contact information. This service also includes detailed regional or national procedure data to help solidify your market sizing accuracy, and projections.

Click Here to Learn More About Procedure Tracker

Reimbursement Tracking

iPolicy Search, our search engine for reimbursement policies, allows you to research over 60,000 policies from hundreds of insurers in the US and view recent changes.

Upgrade this module to Reimbursement Tracker to receive a customized online dashboard to search and view policies and changes, reimbursement rates, policy review calendars, receive change notifications and more.

Click Here to Learn More About Reimbursement Tracker

Custom Medical Market Research

Your products might fall into an emerging category or niche area that hasn’t been researched by any company yet. With this add on to the original Total Sales Solution you can gain insights into niche markets or regions and get tailored market information on your segments, products, CPT or ICD codes, and regions.

We follow the same rigorous 9-step research methodology as we do for our syndicated reports, and keep your goals in mind the entire time. We will work with you before, during, and after to make sure you gain the insight needed to grow your sales and market share.

Click Here to Learn More About Our Custom Research

Voice of the Customer – Physician Surveys

This add on to Total Sales Solution completes the package by exploring how your end-users actually think and choose their preferred products. It’s specifically customized to your products of choice, your regions, and the types of questions that would help develop your product marketing and sales strategies.

Click Here to Learn More About Our Physician Surveys

  • Anesthesiology
  • Respiratory and Sleep Management
  • Cardiology
  • Cosmetic Surgery
  • Dental
  • Diabetes
  • Dialysis
  • Durable Medical Equipment
  • Endoscopy
  • Ears, Nose, and Throat (ENT)
  • Gastrointestinal (GI)
  • Hearing Devices
  • Infusion Therapy
  • Laparoscopy
  • Neurology
  • Oncology
  • Ophthalmics
  • Orthopedics
  • Patient Monitoring
  • Peripheral Vascular
  • Pharmaceuticals
  • Soft Tissue Reinforcement & Regeneration
  • Spine
  • Ultrasound and Imaging
  • Urology
  • Vascular Access
  • Video Hi-Tech Navigation & Robotics
  • Women’s Health
  • Wound & Tissue Care

Start Customizing Your Solution

To receive more information about our Total Sales Solution, preview our services, or ask us a question use this request form.


Subscribe to MedTech Market News - Get exclusive analyst articles, monthly newsletters and iData offers