Medical Market Surveys
Understanding user behaviour, product usage and your brand positioning is easy with our comprehensive user surveys.
Our Market Surveys Are More Than Just Data
iData medical market surveys will provide you with invaluable customer insights that can be used to guide the strategy of your organization and position it for continued success. Many of our clients have used our surveys to get a better picture of the size of the market, of the effectiveness of the marketing efforts, and of the best ways to meet the needs of your customers.
Whether it is to gauge user purchasing habits, marketing penetration, or obtain statistically significant data on specific products and services, our survey team is equipped to respond to your specific requests.
Market Survey Features
___________________
Product Performance Benchmarking
Brand awareness statistics
Product Usage and Preference
Customer Loyalty and Satisfaction
How Can You
Use Market Surveys?
Identify the Competition
Market research surveys can reveal truths about the competitive landscape that might not have been obvious. For instance, they can demonstrate that a target market strategy should be revisited because too much money is being spent to pursue an unprofitable market segment.
Determine Optimum Price Points
A well-administered market survey can help your company identify the demand for new or existing products and determine the most efficient pricing strategy.
Understand Your Brand Image
Medical market surveys can also provide insight into how your customers perceive and interact with your brand. As a result, you can develop a marketing strategy that is more in line with the perspectives of the customer.
Assess Market Conditions
Market surveys can also provide companies with a clear picture of customer concerns. They can help executives decide whether or not to expand certain product lines, and help identify potential conflicts within current marketing efforts.
MARKET SURVEY CASE STUDIES
Orthopedic Surgeon Survey
Needs
A major orthopedic device manufacturer needed to administer a healthcare market survey to hundreds of orthopedic surgeons at the American Academy of Orthopedic Surgeons (AAOS), Annual Conference.
Remedy
iData conducted survey preparation, administration, and analysis. We were able to gather physician usage trends, brand awareness and product preferences for Hyaluronic Acid (HA) Viscosupplementation injections.
Results
We achieved the targeted response rate, on-time, and on-budget. The survey results were compiled into a comprehensive report for planning product specification changes, for developing marketing and sales strategies, and for performing product launches in the orthopedic industry.
Nurse, Discharge Manager and Hospital Survey
Needs
The European branch of a leading international healthcare supply company needed feedback about its colostomy products.
Remedy
iData surveyed nurses, discharge managers and health supply stores to gather the desired data in determining purchasing behaviors. We also were able to gather data on how hospitals referred patients to health supply stores.
Results
We successfully contacted the target group and delivered the results on-time and on-budget. The survey results allowed the client to determine specific marketing and sales strategies for their colostomy product.
Dental Survey in Europe
Needs
An international dental implant manufacturer needed to survey dentists in 17 European countries, including Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxemburg, the Netherlands, Norway, Portugal, Spain, Sweden, and the United Kingdom.
Remedy
European dentists were interviewed about how they receive education on placing manufacturer specific dental implants.
Results
The results of the survey were conclusive and helped the manufacturer better position their products and launch new dental implant training seminars.
Vascular Surgeon and Interventional Radiologist Survey
Remedy
One of the leading manufacturers of vascular products needed to find out detailed product feedback for vena cava filters.
Needs
iData surveyed vascular surgeons and interventional radiologists throughout the United States and obtained valuable feedback, such as product satisfaction level, product comparisons and recommendations for improvement.
Results
The results helped our client to plan product specifications and marketing strategies in an increasingly competitive market.
TRUSTED BY THE BEST
Our survey services have been used by the top companies in the medical, dental and pharmaceutical industries. We’re proud to work with and see their product development, marketing and strategic teams succeed by having accurate, up-to-date information.
Our Research Methodology
____________________________________
Before conducting the physician and end-user surveys, questions are carefully designed and tested to ensure they:
- Are understandable and avoid unnecessary jargon
- Yield the required information based on the clients specifications
- Encourage the full engagement and cooperation of respondents
- Elicit specific and relevant information
- Protect against known industry biases
Following the completion of the initial survey phase, the collected information is synthesized into a detailed and comprehensive analysis, providing key insight and tracking important trends.
WHO DO WE SURVEY?
We have an extensive proprietary database of industry players, physicians, industry opinion leaders, end-users and patients to ensure that your healthcare market survey receives a successful response rate from a relevant population.
- Doctors
- Specialists
- Surgeons
- Registered Nurses
- Office Managers
- Audiologists
- Chiropractors
- Caregivers
- Pharmacists
- Dentists
- Oral Surgeons
- Hygienists
- Dental Laboratories
- Patients Undergoing Treatment
- Untreated Patients
- Hospital Executives
- Decision Makers
- Purchasing Managers
- Operatory Managers
- Cath Lab Managers
- Lab Technicians
- Lab Managers
Transcatheter Cardiovascular Therapeutics (TCT) annual scientific symposium
The American Academy of Orthopaedic Surgeons(AAOS) annual meeting
How Can You
Use Market Surveys?
Identify the Competition
Market research surveys can reveal truths about the competitive landscape that might not have been obvious. For instance, they can demonstrate that a target market strategy should be revisited because too much money is being spent to pursue an unprofitable market segment.
Determine Optimum Price Points
A well-administered market survey can help your company identify the demand for new or existing products and determine the most efficient pricing strategy.
Understand Your Brand Image
Medical market surveys can also provide insight into how your customers perceive and interact with your brand. As a result, you can develop a marketing strategy that is more in line with the perspectives of the customer.
Assess Market Conditions
Market surveys can provide companies with a clear picture of customer concerns. They can help executives decide whether or not to expand certain product lines, and help identify potential conflicts within current marketing efforts.
How Can You
Use Market Surveys?
Identify the Competition
Market research surveys can reveal truths about the competitive landscape that might not have been obvious. For instance, they can demonstrate that a target market strategy should be revisited because too much money is being spent to pursue an unprofitable market segment.
Determine Optimum Price Points
A well-administered market survey can help your company identify the demand for new or existing products and determine the most efficient pricing strategy.
Understand Your Brand Image
Medical market surveys can also provide insight into how your customers perceive and interact with your brand. As a result, you can develop a marketing strategy that is more in line with the perspectives of the customer.
Assess Market Conditions
Surveys can provide companies with a clear picture of customer concerns. They can help executives decide whether or not to expand certain product lines, and help identify potential conflicts within current marketing efforts.
MARKET SURVEY CASE STUDIES
Orthopedic Surgeon Survey
Needs
A major orthopedic device manufacturer needed to administer a healthcare market survey to hundreds of orthopedic surgeons at the American Academy of Orthopedic Surgeons (AAOS), Annual Conference.
Remedy
iData conducted survey preparation, administration and analysis. We were able to gather physician usage trends, brand awareness and product preferences for Hyaluronic Acid (HA) Viscosupplementation injections.
Results
We achieved the targeted response rate, on-time and on-budget. The survey results were compiled into a comprehensive report for planning product specification changes, for developing marketing and sales strategies, and for perfroming product launches in the orthopedic industry.
Nurse, Discharge Manager and Hospital Survey
Needs
The European branch of a leading international healthcare supply company needed feedback about its colostomy products.
Remedy
iData surveyed nurses, discharge managers and health supply stores to gather the desired data in determining purchasing behaviors. We also were able to gather data on how hospitals referred patients to health supply stores.
Results
We successfully contacted the target group and delivered the results on-time and on-budget. The survey results allowed the client to determine specific marketing and sales strategies for their colostomy product.
Dental Survey in Europe
Needs
An international dental implant manufacturer needed to survey dentists in 17 European countries, including Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxemburg, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom.
Remedy
European dentists were interviewed about how they receive education on placing manufacturer specific dental implants.
Results
The results of the survey were conclusive and helped the manufacturer better position their products and launch new dental implant training seminars.
Vascular Surgeon and Interventional Radiologist Survey
Remedy
One of the leading manufacturers of vascular products needed to find out detailed product feedback for vena cava filters.
Needs
iData surveyed vascular surgeons and interventional radiologists throughout the United States and obtained valuable feedback, such as product satisfaction level, product comparisons and recommendations for improvement.
Results
The results helped our client to plan product specifications and marketing strategies in an increasingly competitive market.
TRUSTED BY THE BEST
Our survey services have been used by the top companies in the medical, dental and pharmaceutical industries. We’re proud to work with and see their product development, marketing and strategic teams succeed by having accurate, up-to-date information.
Our Research Methodology
____________________________________
Before conducting the physician and end-user surveys, questions are carefully designed and tested to ensure they:
- Are understandable and avoid unnecessary jargon
- Yield the required information based on the clients specifications
- Encourage the full engagement and cooperation of respondents
- Elicit specific and relevant information
- Protect against known industry biases
Following the completion of the initial survey phase, the collected information is synthesized into a detailed and comprehensive analysis, providing key insight and tracking important trends.
WHO DO WE SURVEY?
- Doctors
- Specialists
- Surgeons
- Registered Nurses
- Office Managers
- Audiologists
- Chiropractors
- Caregivers
- Pharmacists
- Dentists
- Oral Surgeons
- Hygienists
- Dental Laboratories
- Patients Undergoing Treatment
- Untreated Patients
- Hospital Executives
- Decision Makers
- Purchasing Managers
- Operatory Managers
- Cath Lab Managers
- Lab Technicians
- Lab Managers
Transcatheter Cardiovascular Therapeutics (TCT) annual scientific symposium
The American Academy of Orthopaedic Surgeons(AAOS) annual meeting
Start Creating Your End-User Survey
The iData team is ready when you are. Use this form to get a conversation started about how we can help you design, implement and analyze your medical market research surveys.
