Medical Market Surveys

PHYSICIAN SURVEYS & MEDICAL MARKET ANALYSIS

At iData, we provide the most comprehensive and efficient medical market physician research surveys in the world. Whether it is to gauge end-user behaviour regarding new or existing products, competitor’s products, purchasing habits, marketing penetration / effectiveness rates, or obtaining statistically significant quantitative data on specific products and services, the survey team here is equipped and ready to engage.

OUR MEDICAL MARKET RESEARCH SURVEYS PROVIDE YOU WITH:

  • Performance bench-marking capabilities

  • Brand awareness statistics

  • Product usage and preference results

  • Customer loyalty and satisfaction metrics

 

Our healthcare market research surveys allow clients to contrast and compare their performance with those from key competitors within the overall industry.

BENEFITS OF OUR HEALTHCARE MARKET SURVEYS

iData medical market research surveys help provide our clients with a competitive advantage. They provide invaluable insights that can be used to guide the strategy of your organization to position it for continued success. For example, our medical device surveys provide key information such as the desirability of a product, the likelihood that customers will use that product, the effectiveness of your advertising and/or marketing strategies, and whether or not your product meets the needs of your target demographic.

Many of our clients have used the information collected in our medical market research surveys to get a better picture of the size of the market, the effectiveness of your messaging to that market, and the best way to meet the needs of your customers. The data provided by our medical market research surveys have proven invaluable to a diverse range of companies, helping them address issues such as determining which features of their products are the most appealing, whether or not customers use the product in the manner anticipated, the purchasing intentions of the market and many others.

These are just a few of the ways our clients can use our healthcare market surveys.

  • Identifying the competition — There are times when a medical market research survey can reveal truths about the competitive landscape that might not have been obvious previously. It can, for instance, show that a target market strategy may need to be revisited because too much money is being spent in order to pursue a market segment.
  • Determining optimum price points — iData medical device surveys can help clients accurately gauge the price point for a specific product they’re introducing to the market, which can be very difficult. A well-administered survey can help a company identify the demand for a product in order to determine how much to charge.
  • Brand positioning — A healthcare market survey can provide insight into how a company’s brand compares to others in the industry, as well as how targeted groups respond to it. As a result, clients will have a better picture of how they can position that brand, such as marketing on value rather than on price. This valuable information can be used to develop a marketing strategy that is more in line with the perspectives of customers.
  • Assess market conditions — Healthcare market research surveys can provide companies with a clear picture of customer concerns. They can help executives decide whether or not the time is right to expand product lines, or identify potential conflicts within current marketing efforts.
medical market research surveys

WHO DO WE SURVEY?

We have an extensive proprietary database of industry players, physicians, industry opinion leaders, end-users and patients to ensure that your healthcare market survey receives a successful response rate from a relevant population. Our surveys allow the inclusion of a diverse range of medical professionals in broader geographical areas. Our sample populations include:

  • Doctors
  • Specialists
  • Surgeons
  • Registered Nurses
  • Office Managers
  • Audiologists
  • Chiropractors
  • Caregivers
  • Pharmacists
  • Dentists
  • Oral Surgeons
  • Hygienists
  • Dental Laboratories
  • Patients Undergoing Treatment
  • Untreated Patients
  • Hospital Executives
  • Decision Makers
  • Purchasing Managers
  • Operatory Managers
  • Cath Lab Managers
  • Lab Technicians
  • Lab Managers

Have you been to the TCT or AAOS conferences? We also run an annual physician surveys (commissioned by us) at the show to find out what the participants say about different product groups and brands. Learn about the results here:

OUR SURVEYS ARE MORE THAN JUST DATA

“iData makes it so easy to get accurate information about medical devices from our end-users.”

To assure data validity, reliability and bias reduction, our healthcare market survey team offers questionnaire design, consultation services and reviews all market survey tools available. We work with you to develop the appropriate questions that will provide the most value for your needs, and we make it easy for you to make sense of the results.

Before conducting these physician and end-user surveys, questions are carefully designed and tested to ensure they meet the following criteria:

  • Questions are understandable and avoid unnecessary jargon
  • Yields all of the required information based on the clients specifications
  • Encourages the full engagement and cooperation of respondents
  • Elicits specific and relevant information
  • Protects against known industry biases

Following the completion of the initial survey phase, the collected information can be synthesized into a detailed and comprehensive analysis, providing key insight and tracking important trends. Both qualitative and quantitative data from survey participants are gathered and subjected to statistical analysis.

SURVEY ADMINISTRATION

We begin by designing a customized medical device survey for our clients or taking an existing client survey and preparing it to be administered online or via telephone, email, or in person. The highly trained in-house survey group will contact target respondents and ensure that you receive the necessary response rate on time and on budget. Our survey team, in consultation with your company, will determine the optimal sample size and incentives to ensure success for every project. Whether you are seeking statistically significant patient feedback, or physician focus group insights, we have the experience and expertise to achieve success.

REPORTING AND ANALYSIS

Following the completion of the primary research phase, the collected information can be synthesized into a detailed and comprehensive analysis, providing key insight and tracking important trends. With an analyst team that has over fifteen years’ experience providing critical market analysis, we’ve worked with some of the largest medical device, dental and pharmaceutical manufacturers worldwide.

Our extensive experience creating syndicated, off-the-shelf reports as well as custom consulting projects, allows us to apply our proprietary modeling techniques to any survey project and provide an analysis detailing key insights into critical trends.

SURVEY CASE STUDIES

We provide the most comprehensive and efficient market research survey service in the world. We guarantee our clients that all survey quotas will be met at a fixed cost per completed survey. That way, you can rest assured that the information you receive from our medical market research surveys will deliver value to your organization. Please contact us for a sample of any of our surveys, and please preview the case study below.

Orthopedic Surgeon Survey

A major orthopedic device manufacturer needed to administer a healthcare market survey to hundreds of orthopedic surgeons at the American Academy of Orthopedic Surgeons, Annual Conference. The company turned to iData for survey preparation, administration report and analysis. The survey gathered physician usage trends, brand awareness and product preferences for Hyaluronic Acid (HA) Viscosupplementation injections. iData achieved the targeted response rate, on-time and on-budget. iData’s team of research analysts compiled the survey results into a comprehensive report for planning product specification changes, marketing and sales strategies and product launches in the orthopedic industry.

Nurse, Discharge Manager and Hospital Survey

The European branch of a leading international healthcare supply company needed feedback about its colostomy products. The branch wanted to determine purchasing behaviors and gather data on how hospitals referred patients to health supply stores. The company turned to iData to survey nurses, discharge managers and health supply stores in order to gather the desired data. iData successfully contacted the target group and delivered the results on-time and on-budget. The results of the survey allowed iData’s client to determine specific marketing and sales strategies for their colostomy product.

Audiologist Focus Group

iData conducted a focus group of audiologists throughout the United States for a leading hearing aid manufacturer. iData’s highly trained survey team interviewed audiologists to determine physician and patient preferences, patient demographics and hearing device purchase trends. Once administered, iData’s team of research analysts synthesized the results into a comprehensive and detailed report which was used to assess the health of the hearing device market after bids to purchase Siemen’s hearing aid division.

Dental Survey in Europe

An international dental implant manufacture hired iData Research to survey dentists in seventeen European countries including Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxemburg, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom. Dentists were asked about trends and product preferences in the European dental implant industry. European dentists were also questioned in detail about how they receive education on placing manufacturer specific dental implants. The results of the survey were conclusive and helped the manufacturer better position their products and launch new dental implant training seminars.

Vascular Surgeon and Interventional Radiologist Survey

One of the leading manufacturers of vascular products hired iData Research to administer a survey and receive detailed product feedback for vena cava filters. iData surveyed vascular surgeons and interventional radiologists throughout the United States and obtained valuable feedback such as:

  • Product satisfaction/dissatisfaction
  • Product comparisons
  • Recommendations for improvement

The results were used to plan product specifications and marketing strategies in an increasingly competitive market.

TRUSTED BY THE BEST

Our survey services have been used by the top companies in the medical, dental and pharmaceutical industries. We’re proud to work with and see their product development, marketing and strategic teams succeed by having accurate, up-to-date information.Each healthcare market survey that we produce is designed to help facilitate strategic decisions to ultimately improve their profit margins.

Start Creating Your End-User Survey

The iData team is ready when you are. Use this form to get a conversation started about how we can help you design, implement and analyze your medical market research surveys.

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