iDATA’S 9-STEP RESEARCH METHODOLOGY
The reports and consulting services by iData meet the highest standards of quality because each of our products goes through a rigorous and systematic 9-Step Research Methodology. This methodology has been shown to consistently produce accurate, reliable, and relevant assessments of both present and future markets.
Project Initiation & Team Selection
The research objectives and project scope are defined in detail at this stage, together with a team of senior and support analysts, research managers, market consultants, account managers, partners, industry advisors, and key customers.
Data Collection & Secondary Research
The procedural, brand level and relational databases are developed. Once the organizational framework is complete, secondary research (i.e., data collected from all sources besides interviews) commences.
Interviews & Questionnaire Design
Interviews with industry insiders represent the single most reliable way to obtain accurate data about market conditions, trends, threats, and opportunities. All iData research analysts undergo extensive training in interview design, strategies, and techniques.
Insights from participants are used to modify market models and cross-verify secondary research and competitor insights. Interview results are then corroborated with estimates obtained from secondary research, including procedural study and brand analysis. Any misleading information is eliminated at this stage.
Following the completion of the primary research, the collected information is synthesized into an accurate view of the market. Base-year market benchmarking is created in order to establish a strong foundation for future analysis and forecasts.
Market Forecast & Analysis
A proprietary method is used to combine statistical data with opinions of industry experts and end-users to forecast future market values. This combines information on market trends, maturity indicators, changes in regulatory policies, and other qualitative data to ensure that the forecast accurately reflects all the key factors affecting the market.
Strategic Opportunity Identification
By tracking and analyzing the changes in competitors’ market shares, the effectiveness of successful market strategies is evaluated and strategic recommendations on how to succeed in the future are made.
Final Review & Market Release
Following a built-in philosophy of quality control, each analyst team together with publication counter-parts follow a process of rigorous cross-verification and comparison to verify and refine the final draft of each report to guarantee superior and accurate results for iData clients.
Customer Feedback & Monitoring
Every iData customer is encouraged and contacted to provide feedback, while free clarification and elucidation of any issues are most willingly offered. Our research publications are considered to be dynamic market databases. By constantly monitoring the markets on which the research is based, an enduring market relationship is fostered.