Digital dentistry utilizes digital or computer-based dental technology and devices. iData’s European digital dentistry report covers multiple segments within this market including,
- CAD/CAM systems
- CAD/CAM materials
- Dental 3D printers
The European digital dentistry market is increasing due to the shift towards digital technologies from conventional analog impressions. This shift is also facilitated by the increased demand for better infection control offered by CAD/CAM technologies and 3D printing with the onset of the pandemic. An ongoing trend in the digital dentistry market is the growth of dental 3D printers and intraoral scanners. Due to the demand for better quality and reliability, the average selling prices (ASPs) of dental 3D printers are expected to remain relatively flat over the forecast period.
Overall, three major companies dominate the majority of market share within the European digital dentistry market. Despite product offerings in varying segments, each company holds a strong portfolio with unique devices offering strategic advantages.
Top 3 Market Leaders in the European Digital Dentistry Market
1: Dentsply Sirona
Dentsply Sirona is a publicly traded global medical company that was formed by the merger of Dentsply International and Sirona Dental Systems in February 2016. Today, Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, operating in more than 40 countries worldwide with an authorized distribution chain in more than 120 countries, providing solutions for dental and oral health products.
Overall, Dentsply Sirona is the leader of the European digital dentistry market since 2020. The vast majority of the company’s share in the market stemmed from sales of chairside systems, mainly CEREC®. Nonetheless, Dentsply Sirona also offers products in the CAD/CAM milling system, standalone CAD/CAM scanner, and intraoral scanner markets.
At the beginning of 2018, Dentsply Sirona acquired OraMetrix. The acquisition gave the company an advantage in 3D technologies for orthodontic applications. Through new and ongoing relationships and acquisitions, and ongoing product innovations, Dentsply Sirona is expected to maintain its leading position in the digital dentistry market.
2: Ivoclar Vivadent
Following Dentsply Sirona, Ivoclar Vivadent ranks as the second leader in the European digital dentistry market. Ivoclar Vivadent was founded in 1923 in Zurich as a manufacturer of artificial teeth. It is a privately held global dental company headquartered in Liechtenstein that supplies its products to more than a hundred countries. Ivoclar Vivadent has subsidiaries and facilities in twenty-five countries.
Ivoclar Vivadent was the leader within the CAD/CAM materials market and the company continues to offer a wide range of products within this space, which includes Telio cad®, IPS Empress®, and IPSe.max®. Overall, the company’s product line includes PrograMill™, ZENOTEC® hybrid, ZENOTEC® ion, and ZENOTEC® mini. In 2017, the company launched IPS Empress® Direct, which is a new version of its IPS Empress®. Through aggressive marketing, iData’s analysts predict that Ivoclar Vivadent’s market share will grow.
Ivoclar Vivadent owes much of its success to its strategic acquisitions of Kapanu, a Swiss start-up, and Sagemax, a zirconium provider, way back in 2017. The acquisitions significantly expanded the company’s presence in the CAD/CAM materials market, which the company now leads.
3: Amann Girrbach
Amann Girrbach comes in as the third leader within the European digital dentistry market. Amann Girrbach has made a name for itself within the digital dentistry market which stems from its growth in the CAD/CAM system and material markets. The company is the leader within the CAD/CAM milling system market and has been growing rapidly in other segments as well. The majority of growth for Amann Girrbach is due to the affordability of its products.
Amann Girrbach’s product line includes Ceramill® M-Center, Ceramill® Motion 2, and the Ceramil® Mikro milling system. The company also competed in the CAD/CAM material market where it was the second market share leader. Overall, the sales of CAD/CAM discs contributed to the vast majority of the company’s market share. As Amann Girrbach continues to place marketing efforts on expanding its customer base of CAD/CAM systems, its market share of CAD/CAM materials will grow year over year. Amann Girrbach comes in as the third leader within the European digital dentistry market. Amann Girrbach has made a name for itself within the digital dentistry market which stems from its growth in the CAD/CAM system and material markets.
Further Insights
For more information on unit sales, average selling prices (ASPs), competitive analyses, and more follow the link below to receive a free executive summary for the European Digital Dentistry Market Report. Additionally, iData offers COVID-19 updated Global, Latin America (Brazil, Argentina, Mexico), Asia-Pacific (Australia, Japan, China, India, South Korea), and the United States reports for digital dentistry.
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