Product Description
Industry Trends
Traditional dressings have a much lower ASP than advanced dressings and, wherever possible, traditional dressings are preferred over higher-ASP moist and antimicrobial dressings. These products will always be a mainstay in the wound care market. All segments of this market will exhibit low growth, as the market is mature. Gauze makes up a larger portion of the total market, due to the increased use of gauze for negative wound pressure therapy (NPWT).
Traditional wound dressings are categorized as passive wound dressings that cover over the wound. These wound-healing practices emphasize a dry wound bed and the importance of the formation of a scab. Dressings are used to cover and protect the wound and to absorb exudate. Evaporation is allowed to occur through the dressing, to keep the wound dry. When the wound forms a protective, hardened scab, the body’s natural healing process occurs more effectively underneath. Traditional wound care products comprise mostly gauze-based dressings in woven and non-woven sponge formats, bandages, tapes and cotton.
Traditional dressings cost pennies to use and are familiar to healthcare providers. As a result, hospitals with limited budgets prefer traditional dressings over advanced dressings, whenever possible. In addition, doctors and nurses in smaller rural hospitals, as well as in tier-2 cities, prefer traditional dressings because they are trained and familiar in use of traditional dressings.
Throughout Europe, the ASP of advanced dressings has been declining, due to regional tenders and increased competition between companies. The constrained healthcare budget in Europe has motivated companies to lower the prices of their products in order to win tenders. In addition, the lack of reimbursement for some advanced dressing products in Europe is causing prices to decrease. Due to the declining ASPs, the overall market will be predominantly driven by volume growth.
Report Regional Coverage
Throughout this research series, iData has covered several countries in great detail. Each country may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are:
- United States
- Europe (15 countries including: Germany, France, U.K., Italy, Spain, Benelux (Belgium, Netherlands and Luxembourg), Scandinavia (Denmark, Finland, Norway and Sweden) Austria, Switzerland and Portugal)
- China
- India
- Japan
- Asia-Pacific
- Brazil
Highly Detailed Segmentation
Traditional Dressings Market
- Gauze Market
- Tape Market
- Bandage Market
- Cotton Market
Advanced Dressings Market
- Moist Dressing Market
- Antimicrobial Dressing Market
- Interactive Dressing Market
Report Data Types Included
Report Data Types Included- Unit Sales, Average Selling Prices, Market Value & Growth Trends
- 10 Year Scope (3 Year Historical + 7 Year Forecast Period)
- Market Drivers & Limiters for Each Segment
- Competitive Analysis with Market Shares
- Product Portfolios
- Related Press Releases from Top Competitors
Wound Dressing Market Share Insights
Medline is the leading competitor in the U.S. traditional wound dressing market. Medline was founded in 1966 and is the largest privately held medical supplier in the United States. They manufacture and distribute over 125,000 medical and surgical products to healthcare institutions and retail markets. Medline has been experiencing consistent market share growth, due to their increasing portfolio and price competitive strategy. They have a diverse product portfolio, which includes gauze bandages, impregnated gauze, tapes, adhesives and cotton bandages. Medline offers their own Curad® brand of products, in addition to many other products.
Cardinal Health is the second-leading competitor in the U.S. traditional wound dressing market. In April 2017, Medtronic sold their patient recovery business to Cardinal Health for $6.1 billion. Included in their patient recovery business were Covidien’s traditional wound dressing products. Their traditional dressing portfolio includes Kerlix™ gauze, Webril™ cotton and Curity® brand bandages and tapes.
In the Europe advanced wound dressing market, Smith & Nephew is the leading competitor. They participated in the moist dressing and antimicrobial dressing segments of the advanced dressing market. In moist dressings, they participated in all market segments, including the foam market, with their Allevyn® product line. Their range of well-established products has allowed them to hold onto their market share in the face of strong competition. The company offers products in both the silver and non-silver segments of the antimicrobial dressing market. Acticoat® and Allevyn® Ag are the two products in the silver range, which offer long-lasting antimicrobial activity for a broad spectrum of wounds. Their non-silver antimicrobial dressing, Iodosorb®, is a cadexomer dressing that offers a sustained gradual release of iodine, thereby having a long-lasting antibacterial function without cytotoxic effects. It is available in three different forms: ointment, powder and sheet dressings. Smith & Nephew is a global company whose strengths include global brand recognition, large marketing and sales expenditures and a wide range of available products.
All Companies Analyzed in this Study |
||||
|---|---|---|---|---|
|
|
|||
About Our In-Depth MedCore Research
Our analysts meticulously research for up to 3 to 4 months to put together one suite of reports (MedSuite), which is a comprehensive analysis on a group of healthcare markets. A MedCore is one portion of that analysis that focuses on one market segment, and provides further detailed segmentation to get a much more granular set of market data.
This MedCore is also found in the full report suite titled United States Market Report Suite for Wound Care – MedSuite
