In the dynamic landscape of digital dentistry, which includes computer-aided design/computer-aided manufacturing (CAD/CAM) devices, CAD/CAM materials, dental 3D printers and CAD/CAM software, Asia-Pacific (Australia, China, India, Japan, South Korea) has witnessed remarkable growth. Three industry titans have emerged as market share leaders. Despite the wide variety of major competitors, including Dentsply Sirona, Asiga, 3D Systems, Planmeca, Carbon and Medit, this blog delves into the intricate workings of the top three leaders and how they have shaped Asia-Pacific’s digital dentistry market.
3Shape: Asia-Pacific’s #1 Digital Dentistry Market Leader
Overview: 3Shape, a strong competitor in the U.S. digital dentistry market, has successfully extended its influence into the Asia-Pacific region. Operating primarily in software, lab scanner, and intraoral scanner markets, 3Shape has secured a dominant position in each segment.
Product Lines: The Trios™ intraoral scanners, renowned for their versatility and varied features, have become a preferred choice in the U.S. market. The 3Shape E® line of lab scanners caters to the diverse needs of dental laboratories, solidifying the brand’s presence.
Strategic Alliances: A strategic partnership with Formlabs in 2017 has allowed 3Shape to streamline the digital workflow for dental 3D printing, aligning with the burgeoning market trends. This forward-thinking approach positions 3Shape to maintain its robust market share amidst the surge in dental 3D printing.
Ivoclar Vivadent: Asia-Pacific’s #2 Digital Dentistry Market Leader
Dominance in Lithium Disilicate Block Market: Ivoclar, the second-leading competitor in the Asia-Pacific market, owes its success to two pivotal factors. One pivotal factor is its dominance in the lithium disilicate block market. The IPS e.max® line of lithium disilicate blocks, characterized by its exceptional quality and versatility, has witnessed remarkable sales growth.
Strategic Acquisition: The second pivotal factor surrounds the acquisition of zirconia provider Sagemax in 2017, which propelled Ivoclar to the forefront of the disc segment. Offering a range of zirconia discs and other materials under the Sagemax brand, Ivoclar has solidified its standing as the overall market leader.
Innovation: Ivoclar’s commitment to innovation is evident in its diverse product lines, including IPS e.max® ZirCAD blocks, catering to the aesthetic zirconia market. This commitment positions Ivoclar as a frontrunner in providing cutting-edge solutions to the dental industry.
Align Technology: Asia-Pacific’s #3 Digital Dentistry Market Leader
Intraoral Scanner Dominance: While Align Technology’s footprint in the CAD/CAM device market is primarily in the intraoral scanner segment, it has strategically positioned itself for expansion. The iTero® intraoral scanners, incentivized through discounts for Invisalign® providers, have become integral to submitting Invisalign® cases.
Invisalign® Success: Align’s Invisalign® clear aligners have gained immense popularity, driving advances within the intraoral scanner market. Collaborations with major Dental Service Organizations (DSOs) like Heartland Dental and Aspen Dental have strengthened Align’s position, fostering continued growth.
Strategic Partnerships: Align’s strategic alliances and discounts for Invisalign® providers underscore its commitment to expanding its share in the CAD/CAM device market, ensuring sustained relevance and influence.
The Asia-Pacific digital dentistry market is under the formidable influence of 3Shape, Ivoclar, and Align Technology. Key players in the Asia-Pacific Digital Dentistry market persist in innovation, consistently introducing products with a broad spectrum of capacities and price points. This strategy allows them to maintain their competitiveness within the dental laboratory market and expand market reach into clinical settings. Partnerships between manufacturers and DSOs further underscore the significance of the clinical market in this context. As these market leaders continue to do the above, their influence is set to reshape the landscape of digital dentistry in the Asia-Pacific region.
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