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Stryker has recently launched the arthroscopy market’s first reusable suture passer for rotator cuff repair, Cobra. The launch was initially announced at this year’s American Academy of Orthopaedic Surgeons (AAOS) conference.
The aptly named Cobra boasts novel needle manufacturing as well as an innovative jaw design to produce this first-of-its-kind reusable needle technology. According to a press release from Stryker, “Compared to other suture passers on the market, Cobra offers improved needle stiffness to address issues associated with intraoperative misfires and distal tip needle breakages. In addition, the value-based robust needle technology offers customers a more cost-effective solution.”
“We are excited about the launch of the Cobra technology because it provides a unique opportunity for us to significantly increase clinical performance from the current standard of care, while also reducing cost to customers,” said Matt Moreau, Stryker’s Sports Medicine Vice President and General Manager. “We recognize that our customers will continue to be under tremendous pressure to increase quality while also reducing cost. Launching the Cobra passer will allow Stryker to better partner with our customers and align with their financial objectives while also improving patient safety.”
Research by iData found the suture passer segment to be among the fastest growing in the total arthroscopic devices market. “Stryker has traditionally captured limited share in the suture passer segment,” says Sean Collins, Analyst Manager at iData Research. “With the launch of Cobra, Stryker will look to leverage its expanded suture passer portfolio to gain ground in this rapidly growing market segment. “
However, despite the superior needle stiffness and cost-effectiveness offered by Cobra, Stryker is not expected to unseat current market leaders Arthrex, DePuy Mitek and Smith & Nephew.
About Stryker
Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes.
For Further Information
More on the arthroscopic device market in the US can be found in a report published by iData Research entitled U.S. Market Report Suite for Arthroscopic Devices. The report covers the following market segments: arthroscopes, disposable cannulas, hand instruments, fluid management disposables, shaver blades, radiofrequency (RF) probes, drill guide systems and disposables and suture passers. Power instruments are covered in an appendix.
Reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about arthroscopic device market data or procedure data, register online or email us at info@idataresearch.net for a U.S. Market Report Suite for Arthroscopic Devices brochure and synopsis.
