Stryker, Karl Storz Lead U.S. Video and Integrated Operating Room Equipment Market Fueled by Trend towards 4K Devices

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According to a new series of reports by iData Research, the total U.S. market for video and integrated operating room (OR) equipment was valued at nearly $2.3 billion in 2017. A major driver of growth in the U.S. video and integrated OR equipment market is the rising trend towards higher-resolution technology. This trend is particularly prominent in the markets for 4K surgical displays and 4K camera systems which are experiencing high double-digit growth.

“Technology in the medical field is expected to have the same functionality as in consumer households,” explains Kamran Zamanian, President and CEO of iData Research. “As a result, easier-to-use interfaces, increased image-smoothing capabilities, greater storage space and higher resolution recordings will continue to drive this market.”

Since the introduction of 4K-capable devices in the market place, there have been considerable efforts to convert existing HD devices to newer 4K-capable ones. Hospitals are investing in this technology earlier than anticipated, in order to future-proof their operating rooms, which has resulted in unexpectedly high growth rates for 4K surgical displays and camera systems. In addition, the higher price point for 4K devices coupled with the conversion to these systems from the considerable number of HD installed devices will continue to drive growth over the coming years.

While the majority of competitors in the integrated operating room market offer 4K surgical displays, only two companies, Olympus and Arthrex, offer 4K camera systems. Currently, Olympus is the third-leading competitor in the camera system market, but they are well-positioned to surpass their competitors, particularly those who might not adapt to this growing trend for 4K camera systems.

The latest research by iData found Stryker to be the leader in the U.S. video and integrated OR equipment market, holding nearly one-quarter of the total market share. They were the first company to offer HD video technology and released the first HD surgical camera system well ahead of their competitors in 2004. The fact that the company has been able to retain its market dominance, despite having yet to release a 4K camera system, is a testament to its entrenched position within this market.

Karl Storz is the second-leading competitor in the video and integrated OR equipment market. Karl Storz previously lost market share to Stryker due to its delayed introduction of HD products, which proved later to be a significant source of revenue. However, Karl Storz has recently introduced a variety of new and up-to-date products that have, in some cases, outcompeted Stryker. This has resulted in the company regaining some market share over the past several years.

While Stryker and Karl Storz have historically held leading positions in this market, the fact that they have yet to release a 4K camera system has limited their opportunities for growth compared to their competitors. However, it is expected that both companies will release 4K camera systems of their own in the near future. Once these products enter the market, the conversion from HD to 4K devices by the two market leaders’ substantial client bases will be a major source of revenue for the camera system market.

For Further Market Information
More can be found in a series of reports published by iData Research entitled the U.S. Market Report Suite for Video and Integrated Operating Room Equipment 2018. The U.S. market for video and integrated operating room (OR) equipment includes integrated OR components, hybrid OR components and imaging systems, surgical camera systems, digital image capture and recording devices, surgical displays and PACS monitors, medical photo printers, surgical lighting, booms, tables, microscopes, and integrated OR management software.

iData’s suite of reports on this subject cover the United States, 15 countries in Europe as well as Japan, China, and South Korea. These include a comprehensive analysis on units sold, market values, average selling prices, forecasts, as well as detailed competitive market shares and analysis of all major players.

Email us at or register online for a U.S. Market Report Suite for Video and Integrated Operating Room Equipment 2018 brochure and synopsis.

About iData Research
iData Research ( is an international consulting and market research firm, dedicated to providing the best in business intelligence for the medical device industry. Our research empowers our clients by providing them with the necessary tools to achieve their goals and do it right the first time.

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