This Global Report Series represents iData’s entire collection of country-level reports in the Global Dental Imaging market. Each of these reports may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are listed below, including the report’s publication year:

• United States (2019)
• Europe (2019)
• China (2019)

Global Dental Imaging Market Industry Trends

In 2019, the U.S. dental imaging market size was valued at $796 million, while the European dental imaging market size was valued at $523 million. Within both the markets, the Cone Beam Computed Tomography segment is showing the fastest growth.

Both intraoral and extraoral X-rays with digital technology are rapidly penetrating the market and replacing analog systems. Digital technology provides dental practitioners with numerous technological and operational efficiencies when operating X-ray systems. With digital technology, dentists are able to immediately upload and manipulate X-ray images using imaging software. This allows dentists to observe enhanced images of the X-rays and make more accurate diagnoses. Likewise, dentists are able to save a greater amount of time between patients, thereby increasing patient turnover. Furthermore, switching to digital technology helps to minimize the amount of radiation exposure to patients.

Some dentists, especially those of older generations, take longer to adopt new technology in their offices. Many will not even consider the investment until significant scientific research is conducted and some conclusive evidence is provided with regards to the safety of radiation-generating machines. This slows down the growth of hi-tech devices significantly, although as evidence becomes clearer, the resistance will wear off, increasing penetration rates in the medium run.

Prices are decreasing across both the 2D and 3D extraoral categories and within digital sensors. While this will spur larger unit sale volumes, market growth rates are substantially diminished. As the 2D extraoral market is saturated, and the intraoral market has only a small portion of dentists left to transition to digital technology, the long-term result of the current price competition is a lower market value.

Research Regional Coverage

Throughout this research series, iData has covered several countries in great detail. Each country may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are:

• United States
• Germany
• France,
• U.K.
• Italy
• Spain
• Benelux (Belgium, Netherlands, Luxembourg)
• Scandinavia (Denmark, Finland, Norway, Sweden)
• Austria,
• Switzerland
• Portugal
• China

Dental Imaging Market Segmentation Summary

While this report suite contains all U.S. dental imaging market data, each of the market segments are also available as a stand-alone report, MedCore This allows you to get access to only the dental imaging market research that you need. 

• Product Portfolio for Dental Imaging Devices – MedFolio
• Procedure Numbers for Dental Imaging Devices – MedPro
• Market Report for Intraoral X-Ray Imaging – MedCore
• Market Report for Extraoral X-Ray Imaging – MedCore
• Market Report for Cone Beam Computed Tomography Scanners – MedCore

Full Segmentation Map for the United States

Dental Imaging Market Data Included

• Unit Sales, Average Selling Prices, Market Value & Growth Trends
• Procedure Volume Analysis
• Forecasts Until 2025, and Historical Data to 2015
• Market Drivers & Limiters for Each Device Segment
• Competitive Analysis with Market Shares for Each Segment
• Recent Mergers & Acquisitions
• Disease Overviews and Demographic Information
• Company Profiles, Product Portfolios and SWOT for Top Competitors
• Related Press Releases from Top Competitors

Dental Imaging Market Share Insights

The dental imaging market is very competitive, with several players all vying for the top 4 or 5 spots within each region. KaVo Kerr (Danaher) was the stand-out leader in the United States market, quickly followed by Dentsply Sirona, Carestream Dental, and Planmeca.

With six different dental imaging brands under its name, the Danaher Group is expected to continue solidifying its presence in the U.S. market, however, trails behind other companies in the European and Chinese markets. As the leading competitor in most segments, KaVo Kerr had significantly more share than the other competitors in this market. With recent heavy product consolidation after purchasing companies like Aribex, i-CAT™, Instrumentarium, Soredex, Gendex and Dexis, KaVo Kerr is posed to redevelop its product line in targeted areas.

Carestream Dental trails behind KaVo Kerr in the United States, but holds a leading position in the European region. The Carestream Dental brand is a substantial competitor in the U.S., due to the price point at which it is able to offer products. It has maintained strong positions within the extraoral and CBCT markets, which comprised just over half of the overall revenue it generated from the dental market.

Dental Imaging Statistics and Procedure Trends

There are three methods for taking intraoral X-ray shots, including analog film, photostimulable phosphor (PSP) plates and digital sensors. Analog film captures X-ray images which must be subsequently developed in a dark room or with an electronic film processor. PSP plates capture images in a method similar to film. The plates must then be scanned by a PSP system which will convert the image into a digital file made viewable on any computer using imaging software. Finally, digital sensors are electronic devices that allow the direct acquisition of a digital X-ray image without any intermediary processing step.

The majority of dental X-ray procedures result from regular dental checkups in the general population. Growth in the total number of procedures is not driven by the increased number of patients, but from the transition over to digital technology. Digital images require a smaller dose of radiation on the patient and, therefore, more images can be taken while staying cognizant of patient health.

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