Teeth whitening continues to be one of the most frequently requested and profitable procedures in U.S. dental offices. Over the forecast period, the leading driver of this market will be the growth in procedure numbers.
Increased procedure numbers will be driven by increases in demand for enhanced aesthetics and the safety of teeth whitening products. The vast majority of teeth whitening procedures are completed or administered by general dentists, with some who brand and market themselves as cosmetic dentists focusing on cosmetic dental procedures. Some dentists may perform greater than 80 in-office teeth whitening procedures per year, while administering close to 150 take-home procedures in that same time.
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