Everything you Need to Know About the European Assisted Reproduction Technology Market

European Assisted Reproduction Technology Market

The European assisted reproduction technology (ART) market is evolving rapidly, driven by advancements in medical technology, varied national healthcare policies, and a growing demand for fertility treatments. This blog delves into the critical segments of the market, highlights the leading products, and discusses the factors influencing market growth across Europe.

Dominance of Reproduction Media

In 2023, the largest segment of the ART device market was reproduction media, accounting for over half of the market value. Reproduction media’s market dominance can be attributed to the following:

  1. One-step media: Up to four different kinds of media may need to be purchased per cycle, leading to higher unit sales.
  2. Multi-step media: The average selling price (ASP) is often comparable to the sum of the different one-step media, resulting in a higher ASP than most other products in the ART market.

The necessity for multiple types of media per cycle drives the high volume of sales and significant market share of reproduction media.

Market Dynamics and Variability

The market value of ART devices is closely linked to the number of cycles performed, which includes both in vitro fertilization (IVF) and intracytoplasmic sperm injection (ICSI) cycles. The lack of standardized protocols at both international and national levels means that practices vary widely between countries, affecting market values and the types of equipment and supplies used.

Cost Variations Across Europe

The cost of ART procedures for patients varies significantly across Europe, influenced by national reimbursement policies and treatment types. For example:

  • Belgium, France, and Sweden offer substantial coverage under their national health plans, reimbursing up to six cycles in some cases.
  • Belgium stands out with its complete coverage, resulting in a higher proportion of ART-conceived babies.
  • Italy restricts ART access for single women and homosexual couples, with fines for non-compliance. However, homologous ART procedures will be reimbursed starting January 2024.

Countries with comprehensive reimbursement programs see higher ART usage rates, reflecting the significant impact of financial support on treatment accessibility.

Assisted Reproduction Tourism

Due to restrictive laws and varying reimbursement rates, many Europeans travel to other countries for ART treatments. This phenomenon, known as assisted reproduction tourism, is particularly evident in:

  • Portugal and Spain: These countries experience an influx of patients from regions with more restrictive laws, leading to a higher number of ART cycles performed relative to their populations.
  • France: Recently adopted laws now allow single women and lesbians to access ART, broadening the scope of patients seeking treatments domestically and reducing the need for reproductive tourism.

Market Growth Prospects

Despite the high costs associated with ART treatments, the number of cycles performed continues to increase across most Western European countries. Factors contributing to market growth include:

  • Low birth rates: European countries are increasingly promoting IVF as part of their family-planning policies to counteract declining birth rates.
  • High reimbursement rates: Accessible financial support for ART treatments makes them available to a broader segment of the population, driving demand.


The European assisted reproduction technology market is marked by its diversity in practices, costs, and accessibility, shaped by national policies and patient needs. As countries strive to address low birth rates and improve access to fertility treatments, the ART market is poised for continued moderate growth. The dominance of reproduction media, the influence of reimbursement programs, and the trend of reproductive tourism are key factors that will shape the future of ART in Europe.

For more insights into the European assisted reproduction technology market, visit our European Gynecology Devices market report product page or download a complimentary executive summary of the report through the button below.


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