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Dentsply Sirona, the world’s largest and most diversified manufacturer of professional dental products and technologies, has established a new Lab Strategic Business Unit (SBU) incorporating the successful Laboratory CAD/CAM business with the renowned Dentsply Sirona Prosthetics material business. The SBU Lab has come into operation as of February 1st, 2018.

The new SBU combines the strengths of Prosthetics and Laboratory CAD/CAM businesses offering dental solutions as a one-stop shop. By combining all Lab elements, Dentsply Sirona creates three strategic platforms: Equipment, Fixed and Removable Materials, each continuing to remain in their respective locations. With its focus on integrated solutions, Dentsply Sirona will further connect labs with digitally equipped dentists through the inLab technology.

Offering solutions as a one-stop shop

After the successful merger creating Dentsply Sirona, this is a consequential next step to further develop the combined offering of dental solutions in the field of dental labs. Dentsply Sirona’s goal is to combine the best procedures to better serve customers. By announcing the new Lab SBU, Dentsply Sirona once again strengthens its reputation as The Dental Solutions Company and further evolves into the Lab competence center of the industry.

Leveraging strengths

“We are creating one global customer-centric lab business unequalled in terms of competence, equipment and material expertise. No other dental company can match this combined capability like we do”, explains Thomas Leonardi, Group Vice President Dentsply Sirona Lab. “For me and my team this is a natural step, it allows us to build-up a perceptible and significant lab competence focusing on our Lab partners. We have already seen the advantages of such a cooperation in the US business where our US commercial group has already formed and continues to drive our lab sales synergies by offering the full range of products.”

Increased collaboration for better, safer and faster dental care

The new SBU concentrates the entire portfolio for laboratories and enables technicians to handle the entire laboratory workflow with Dentsply Sirona products and solutions. “By bringing our organization closer together, we will encourage more collaboration and the development of better, safer and faster solutions which will truly add value for our lab partners, their dentist customers and ultimately the patient”, Leonardi added.

Source: https://news.dentsplysirona.com/en/corporate-news/2018/dentsply-sirona-further-increases-focus-and-announces-new-lab-st.html

For Further Information

More on the digital dentistry device market in the U.S. can be found in a series of reports published by iData entitled the U.S. Market Report Suite for Digital Dentistry Devices. The full report suite on the U.S. market for digital dentistry includes CAD/CAM systems, CAD/CAM materials and rapid prototyping systems. There is also an analysis provided on CAD/CAM software within the laboratory environment.

The iData series on the market for digital dentistry devices covers the U.S., Japan, South Korea, Australia, China, India, Argentina, Mexico, Brazil and 15 countries in Europe including Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxembourg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about digital dentistry device market data, register online or email us at [email protected] for a U.S. Market Report Suite for Digital Dentistry Devices brochure and synopsis.