3 Quick Tips on Navigating the Global Endometrial Ablation Market

Hologic NovaSure Endometrial Ablation Device
Hologic’s NovaSure™ Endometrial Ablation Device Retrieved from: https://www.hologic.com/hologic-products/gyn-surgical-solutions/novasure-endometrial-ablation

Endometrial ablation is a minimally invasive surgical procedure that can remove some or all of the uterus lining. Usually, women who experience heavy or abnormal menstrual bleeding, otherwise known as menorrhagia, undergo this procedure. Furthermore, physicians can perform several different methods through which physicians can perform endometrial ablation, including thermal ablation therapy, hydrothermal ablation, radiofrequency ablation, cryoablation, microwave ablation, and roller-ball ablation.

Tip#1: Understand each method 

Thermal Ablation

Thermal ablation includes traditional thermal balloon therapy, where a probe with a balloon attached to the end gets put in the endometrial cavity and then expands with sterile fluid until it fits the size and shape of the uterus. 

Hydrothermal Ablation

Hydrothermal ablation similarly uses heat to break down the lining of the uterus. In this procedure, hot water circulates through the uterus with computer-controlled pressure and burns the lining in approximately ten minutes. 

Radiofrequency Ablation 

Radiofrequency ablation occurs when bipolar radiofrequency energy destroys the lining of the uterus. During this procedure, a thin sheath containing an electrode gets placed in the cervix. 

Cryoablation

Cryoablation utilized sub-zero temperatures to disintegrate the lining of the uterus. For this procedure, a narrow probe inserts into the cervix and freezes the tissue around its tip. 

Microwave Ablation

Microwave ablation is when a physician inserts a probe into the cervix, and a high-frequency microwave current burns the uterus lining. Usually, this takes 10 minutes and is known as a same-day procedure. 

Roller-Ball Ablation 

Rollerball endometrial ablation uses a roller-ball or cylinder-tipped electrode that emits energy. The roller-ball then vaporizes the endometrium under direct visualization through a hysteroscope.

Tip #2: Recognize the top market trends 

COVID-19 did impact this market as there were delays for surgical treatments for abnormal uterine bleeding. Despite this, iData’s analysts predict that the global endometrial ablation market will continue to grow over the next few years and into 2027.  

Firstly, one major trend is the shift away from endometrial resection and towards endometrial ablation. This shift is encouraging an increase in the number of endometrial procedures performed. Medical professionals fueled this market shift as endometrial ablation procedures have begun to increase in popularity. 

Additionally, another major trend surrounds the thermal ablation segment growing faster than the radiofrequency ablation segment. Radiofrequency ablation procedures represent the largest segment in the global market. This procedure is typically faster to perform, only taking a few minutes, and can occur under local anesthesia. However, iData’s analysts predict that the thermal ablation segment will grow the fastest into 2027 as it is a relatively new market with growth potential. 

Tip #3: Research the competition 

In terms of market shares, Hologic, Boston Scientific, and Minerva Surgical lead the global market. 

Hologic is the overall market leader with dominant shares globally. Most of the company’s success is from its radiofrequency device, NovaSure™. In a matter of 90 seconds, this device provides the fastest ablation method available to patients, resulting in a five-minute total procedure time. 

Boston Scientific follows Hologic in market share, with a strong position in the North American market. This company offers the only system capable of using a hysteroscope to allow direct physician visualization. The system with this valuable functionality is Boston Scientific’s Genesys HTA™. 

Lastly, Minerva Surgical ranks number three in market share within the global endometrial ablation market. This company offers a product that combines heat and radiofrequency known as the Aurora™ Endometrial Ablation System. This product supported Minerva Surgical to climb to the leading position within the thermal ablation device market.

Want further insights?

As doctors seek new products, innovation should fuel the industry. Find out more about the competitive landscape and view a full panorama of this market in the report: Global Endometrial Ablation Market

 

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