US Medical Imaging 2023 Industry Updates: Advancements Reshaping the Market

u.s. medical imaging

The year 2023 has proven to be a pivotal time for the U.S. medical imaging industry in the United States, with several groundbreaking developments that promise to redefine the landscape of healthcare diagnostics. From innovative AI applications to strategic acquisitions, the industry has witnessed a wave of transformative initiatives.

Our full report suite on the U.S. market for medical imaging includes X-ray imaging, breast imaging, magnetic resonance imaging (MRI), ultrasound equipment, computed tomography (CT) imaging, nuclear medicine imaging and contrast agents and injectors. In this blog post, we will delve into the key highlights of the 2023 industry updates, focusing on significant events in the ultrasound and contrast agents and injectors segments.

Ultrasound Advancements:

  • Butterfly’s AI Marketplace: In August 2023, Butterfly, a leading player in the ultrasound technology sector, made waves by launching the Butterfly Garden AI Marketplace. This platform enables the development of custom AI applications, unlocking new possibilities for personalized and precise diagnostics.
  • Philips Healthcare’s Strategic Acquisition: May 2023 saw Philips Healthcare’s strategic move to enhance its ultrasound capabilities through the acquisition of DiA Imaging Analysis. This Israeli company specializes in AI-based ultrasound image examination, aligning with the industry’s growing reliance on artificial intelligence for diagnostic accuracy.
  • GE Healthcare’s Acquisition: In February 2023, GE Healthcare strengthened its position in the ultrasound domain with the acquisition of Caption Health. This move underscores the increasing importance of AI applications in ultrasound technology, positioning GE Healthcare as a key player in this evolving landscape.
  • Mindray’s Handheld Innovation: Adding to the technological advancements in ultrasound, Mindray introduced TE Air in February 2023, a handheld ultrasound device. This innovative product holds the potential to revolutionize point-of-care imaging, bringing ultrasound capabilities to a new level of accessibility and convenience.

Contrast Agents and Injectors Developments:

  • Bayer’s Novel Contrast Agent: Bayer initiated Phase III studies in June 2023 for Gadoquatrane®, a novel contrast agent. The development of advanced contrast agents is crucial for improving the quality of medical imaging, enhancing the visibility of structures, and ultimately contributing to more accurate diagnoses.
  • Bayer’s AI Radiology Expansion: In January 2023, Bayer made significant strides in the AI radiology space by acquiring Blackford Analysis. This strategic move aligns with the industry trend of integrating artificial intelligence into imaging workflows, offering the potential for more efficient and precise radiological interpretations.


The medical imaging industry in the United States is experiencing a transformative phase in 2023, marked by the convergence of cutting-edge technologies and strategic acquisitions. The integration of AI applications in ultrasound technology and the development of novel contrast agents showcase the industry’s commitment to advancing diagnostic capabilities. As these innovations continue to unfold, the potential for improved patient outcomes and more accurate diagnoses becomes increasingly promising, positioning the US medical imaging market at the forefront of healthcare innovation.

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