In iData’s comprehensive MedSKU analysis of the U.S. market for FFR, IVUS, OCT Consoles, Guidewires, and Catheters, we analyzed over 5 companies, 80 SKUs, and 60 brands. We’ve decided to focus on three key segments of this dataset to analyze the top brands in each, including:
- IVUS Catheters
- FFR Guidewires
- IVUS, FFR Consoles
MOST POPULAR FFR, IVUS, OCT CATHETER, CONSOLE, AND GUIDEWIRE BRANDS PER SEGMENT
(based on the revenue generated in the first quarter of 2023)
IVUS Catheters
- Visions PV .035 RX (Philips)
- Eagle Eye Platinum (Philips)
In 2022, Philips emerged as a key player in the competitive landscape of global interventional cardiology, notably securing a top-five position. The company excelled in the markets for IVUS catheters, diagnostic catheters, and guidewires, and expanded its portfolio to include coronary balloon catheters, coronary atherectomy devices, and FFR guidewires. Philips is renowned for its trio of IVUS catheters—Eagle Eye®, Revolution®, and Visions®—all compatible with its advanced IVUS imaging systems, the s5™ and s5™i.
By the first quarter of 2023, Philips had ascended to become one of the top two preferred brands for IVUS catheters in the US market. This was largely thanks to the significant revenue generated by its Visions PV .035 RX and Eagle Eye Platinum catheters, which notably outperformed competitors in this segment. Philips maintained a strategic approach to pricing, positioning these devices within a mid-range price bracket and ensuring price stability throughout 2022, with only a marginal adjustment observed in the early part of 2023.
FFR Guidewires
- OmniWire (Philips)
- Comet II (Boston Scientific)
Philips continues to excel in specific segments of the interventional cardiology market, notably dominating the FFR guidewire category. Meanwhile, Boston Scientific claimed the top spot in the broader interventional cardiology device market for 2023. Leading in key areas such as coronary stents, balloon catheters, and embolic protection devices, Boston Scientific also bolstered its market position with its COMET™ line of FFR guidewires. Developed in partnership with Asahi Intecc, the COMET™ guidewire features a gentle Asahi tip and is engineered for enhanced support during device delivery.
In the face of competition from Boston Scientific, the market leader, Philips’ OmniWire saw remarkable growth starting from the third quarter of 2020. The product’s revenue consistently doubled from one quarter to the next, reaching its zenith in the first quarter of 2023. Philips has employed a pricing strategy similar to the one previously outlined, positioning its Average Selling Price (ASP) within the mid-range. Furthermore, Philips strategically adjusts its ASP in response to significant market moves by competitors.
FFR, IVUS Consoles
- Intrasight 5 (Philips)
- Intrasight 7 (Philips)
Philips stands out as a leading force in the segments discussed, with IntraSight being a prime example of their innovation and market leadership. This platform is revolutionizing patient care by integrating iFR/FFR and IVUS modalities with angiographic data, thereby enhancing both patient outcomes and user experience while optimizing laboratory efficiency.
In the realm of FFR, IVUS Consoles, Philips leads unequivocally in the US market with its Intrasight 5 and Instrasight 7 models, generating unparalleled revenue that far surpasses competitors. Contrary to Philips’ usual strategy of mid-range ASPs, these models are marketed at the highest ASPs compared to the other models in this segment, showcasing Philips’ confidence in their unmatched value and performance.
MEDSKU: FURTHER INSIGHTS
The MedSKU platform empowers you to gain insights into how the market reacts to new product introductions, identify the most favored product configurations (such as brands, sizes, and materials), and address targeted inquiries, including:
- What are the notable market trends in 2022 and 2023?
- Which brands are gaining or losing market favor?
- How have product trends evolved in response to distribution adjustments?
And much more.
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