Within the global market for pulp therapy and root repair devices, three large competitors hold similar market shares which forces them to remain in constant competition with one another. Which companies lead the global pulp therapy and root repair market? What is the market share leader doing to maintain their competitive stance?
WHAT ARE PULP THERAPY AND ROOT REPAIR PROCEDURES?
Pulp therapy is a procedure where dentists strive to maintain the tooth so it is not lost. Typically, the success of pulp therapy procedures depends on the material used along with the circumstance under which the procedure is performed. Calcium hydroxide, MTA, calcium silicates, zinc oxide eugenol, and glass ionomers are usually the materials used for pulp therapy procedures. On the other hand, root repair procedures are performed to treat perforations that are caused by accidents during root canal treatment and procedures. Similarly, materials such as amalgam, gutta-percha, zinc oxide, glass ionomers, calcium hydroxide, MTA, dentin chips and calcium-enriched materials are utilized.
WHO ARE THE GLOBAL PULP THERAPY AND ROOT REPAIR MARKET LEADERS?
- FKG Dentaire SA
- Dentsply Sirona
FKG Dentaire SA:
Since the introduction of FKG Dentaire SA’s pulp therapy and root repair devices into the global market, the company was able to gain immense popularity throughout Europe which accounts for the majority of the company’s sales. In terms of products, FKG Dentaire SA offers its TotalFill® BC RRM™. The TotalFill® BC RRM™ is a product that can be used in either pulp therapy or root repair procedures. Because FKG Dentaire SA’s TotalFill® BC RRM™ product is available in three formats, a paste, putty, or fast set putty, many see it as a versatile option. FKG Dentaire SA’s strategy for success surrounds the company’s ability to be the first to bring certain products to market, giving them a competitive advantage. In addition, FKG Dentaire SA has extensive brand-loyalty strategies to maintain clients when other options come to market. These two strategies alongside the immense versatility and premium price of FKG Dentaire SA’s TotalFill® BC RRM™ allow the company to maintain its foothold in the global pulp therapy and root repair market.
Following closely behind FKG Dentaire SA, in terms of market share, comes Angelus. Interestingly, Angelus offers their products at a seemingly inexpensive price point unlike FKG Dentaire SA which sells for a premium. This strategy, however, has benefitted Angelus and the company was able to become the clear leader within the Brazilian pulp therapy and root repair device market. Additionally, the company’s price point appeals to several discounted markets such as Spain, Italy, China, and India. Within these regions, consumers are more inclined to make purchasing decisions based on price efficiency which Angelus provides. Majority of the company’s success can be attributed to its MTA sales. The company’s popular MTA Angelus® Reparative Cement is used for various indications, such as root canal lateral and furcation perforations, internal resorption, reverse root filling, pulp therapy, apexification and apexogenesis, and as a filling material for root end surgery.
In 2016, the merger between DENTSPLY International and Sirona Dental Systems created Dentsply Sirona. This significant merger brought DENTSPLY’s consumable products together with Sirona’s market-leading dental equipment and technology offerings. Within the global pulp therapy and root repair market, Dentsply Sirona is the third-most market share leader behind the two competitors listed above. Despite the company’s market share position, it is still a key player in the U.S, Europe and Asia-Pacific regions. Some of the company’s popular products include Dycal® in the calcium hydroxide market and ProRoot® in the MTA market. Dentsply Sirona’s ProRoot® product is used for a wide range of indications, such as root perforation repair, internal root resorption treatment, apexification and as a pulp-capping material.
MARKET RECAP AND FURTHER INSIGHTS
Within the global pulp therapy and root repair device market, Europe, Asia-Pacific, Brazil, and the U.S. make up the individual regions analyzed in detail throughout iData’s latest research. In totality, data and insights from each of these regions was combined to create a complete global outlook on the market. Previously, the global pulp therapy and root repair market was valued at $150 million, however, this value is expected to continue increasing over the forecast period to reach $206 million. For more information on the global pulp therapy and root repair market, including procedure numbers, unit sales, average selling prices (ASPs), market drivers and limiters, competitive market share analysis, and more, follow the link below to receive more information on this report.