The integration of operating rooms and video endoscopy systems has brought about a revolutionary change in the surgical industry, significantly improving the efficiency and success rates of surgical procedures. This industry has witnessed tremendous growth over the years, with the market value estimated to reach $8.9 billion by 2029, up from $3.8 billion in 2022, representing a tremendous 12.9% increase. As a result, there is an increasing level of competition among market players as they strive to develop innovative solutions that cater to the changing needs of the industry. In this blog post, we will explore some of the leading competitors in the video and integrated operating room market, analyzing their unique approaches and contributions to this rapidly evolving field.
Stryker: Video and Integrated Operating Room Market Leader
For over three decades, Stryker has been at the forefront of the integration business, carving out a prominent position in the market. Its diverse product portfolio has been a key driver of its success, catering to multiple market segments within the video and integrated operating room equipment market.
Purchasing facilities prefer to purchase from a single company that can offer a comprehensive solution that meets all their requirements, and Stryker’s ability to provide superior products across many different market segments has made it a popular choice among these facilities. Consequently, Stryker has captured the market leader position in eight segments of the U.S. Video and Integrated Operating Room Equipment Market.
Karl Storz: Putting the Client First
Karl Storz, like Stryker, has also been a mainstay in the integration market, entering the integration business shortly after Stryker in 1998. Over the years, the company has been able to build up the second-largest integrated Operating Room installed base, with over 6,000 ORs in the U.S. alone. Karl Storz’s success in this market can be attributed to its native 4K imaging platform that features two advanced imaging techniques, along with its focus on being a service-oriented company.
Karl Storz’s emphasis on quality, longevity, product support, and customer satisfaction has made it a popular choice among purchasing facilities. The company’s strategy revolves around building great relationships with its clients, ensuring that they receive the best possible service. This approach has allowed Karl Storz to remain an impactful member of the Video and Integrated Operating Room Market.
STERIS: A Reputation for Quality
Steris, originally a sterilization company that also produced booms and lights, made a foray into the integration market and achieved great success. Despite lacking a dedicated video modality, Steris has become a major player in the market, thanks to its reputation for offering highly robust and advanced infrastructure product solutions.
Steris has built a reputation for quality, and its strategic acquisition of Black Diamond has only added to its credibility in the industry. As a result, Steris is considered one of the most reliable companies in the market, and its success is a testament to the importance of providing innovative solutions that meet the changing needs of the industry.
For more information on this highly dynamic and important market, please read our full 2023 report suite on the U.S. Video and Integrated Operating Room Equipment Market.
