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DentalEZ recently announced its acquisition of Forest Dental, a dental operatory equipment manufacturer. Located in Hillsboro, Oregon, Forest Dental is renowned for its reliable technology with a streamlined, simple design. “We’re in a time when practices recognize the importance of elevating and enhancing the patient experience,” said Heather Trombley, President and COO of DentalEZ. “Forest Dental uses beautifully crafted design to create a fun factor for both the patient and the staff. But the brilliance of their design extends well beyond the esthetic. Their products embody the design idea of simplicity, no more or less than exactly what the customer needs.”
This acquisition will be a marvelous addition to the diverse DentalEZ portfolio of dental products, as this will add to the company’s reach into different market segments while gaining the benefits of shared operations and supply chains. It also helps DentalEZ progress towards their strategic goals in the long-term. Additionally, existing Forest Dental customers will be able to benefit from the more diverse product portfolio of DentalEZ, and both DentalEZ and Forest Dental will have the asset of a unique sales team, Professional Sales Associates, which has already gained familiarity with the Forest Dental line of products.
The Forest Dental brand will continue as a segment of the DentalEZ line of products, and the company will go to market as Forest Dental Equipment. The current Forest Dental leadership team will remain in place in Hillsboro, OR, including Hank Barton who bought Forest Dental in 2004. Barton’s goal of ensuring the esthetic integrity of dental equipment has become a signature feature of Forest Dental’s product design, with a broad color range, chrome accents, carbon fiber trims and contrast upholstery stitching, among others.
“It’s with great enthusiasm that we take this next step forward for Forest Dental,” said Barton. “The real beauty of this is that DentalEZ recognizes and respects what we have accomplished in the market place, and with their backing Forest can go further, faster than we ever could have alone. Everyone at Forest is excited about this next stage in our long history.”
For Further Information
More on the dental operatory equipment market in the US can be found in a report suite published by iData Research entitled the US Market Report Suite for Dental Operatory Equipment. The suite covers reports on the following markets: Dental Treatment Center & Multimedia Systems, Dental Handpieces, Dental Scalers, Curing Lights, Caries Detection Devices, Intraoral Cameras, Dental Autoclaves, and Dental Management Software.
Reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about dental operatory equipment market data or procedure data, register online or email us at [email protected] for a US Market Report Suite for Dental Operatory Equipment brochure and synopsis.