In recent headlines, actress Angelina Jolie has shared the news that she has undergone a preventive double mastectomy. Jolie, who is 37, decided to undergo the procedure after gene testing discovered she carries BRCA1, a gene that has been found to increase the risk of breast and ovarian cancer.

Will this massive media exposure increase the demand for breast augmentation and reconstruction devices? Here are the current trends:

Augmentation and Reconstruction Implant Procedures are on the rise with 647,482 procedures expected in the U.S. this year. (Get more free U.S. research results here). These numbers are much higher than in Europe, where in 15 countries studied, total augmentation and reconstruction Implant procedures are expected to be a combined 441,732 in 2013. (Get more free  European research results here).

In 2012, breast augmentation and reconstruction European market trends were heavily influenced by Europe’s media, especially celebrity fashion and appearances. The presence of this media influence encouraged the desire for women to keep up appearances. By 2019, 656,283 breast augmentation and reconstruction procedures can be expected. In the U.S., the number of augmentation and reconstructive implant procedures is expected to approach 1.8 million by 2019.

The above information was taken from our global report series entitled: Market for Cosmetic Surgery, Facial Aesthetics and Medical Laser Devices.