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According to a new series of reports on the South Korean market for hybrid and integrated operating room equipment by iData Research, High Definition (HD) camera systems have become the operating room standard in South Korea, which has created competition, causing the average selling price (ASP) to decrease. Some manufacturers are already producing their fourth generation HD camera systems, which has also contributed to the decline in ASP.
The surgical camera market size, as of 2015, is purely determined by the sales of High Definition (HD) systems since Standard Definition camera (SD) sales have become obsolete. Therefore, conversion to HD systems is no longer a strong market driver as it has been in years prior. The total surgical camera system market includes all High Definition (HD) camera heads and Camera Control Units (CCUs). The market for HD surgical camera heads includes both 1-chip and 3-chip camera heads, although the vast majority of camera heads included in the surgical camera head market are 3-chip.
The price variation for these products in the South Korea is quite significant. Certain HD camera systems can be bought at approximately $17,000 while others retail at over $50,000. Certain manufacturers offer up to 75% discounts on their camera systems if they are bundled with other equipment. The entry of new competitors and systems will result in the ASP continuing to decrease and place downwards pressure on total market growth.
The main driver of growth in the market is the replacement of HD camera heads and the construction of new operating rooms (OR). HD has become a necessity in the medical world as HD surgical cameras offer a superior image to their SD counterparts. Continuous technological advancement in this field will further create demand in the market, which will in turn drive growth in the number of units sold and the overall ASP.
The majority of HD CCUs are backwards compatible with SD surgical cameras, digital capture devices and displays and have the ability to up-convert SD signals to HD or down-convert HD signals to SD. This feature appeals to hospitals with limited capital budgets that cannot afford to upgrade all of their devices at once, further driving unit sales growth.
“Medical facilities must purchase the most recent CCUs to be able to acquire the highest picture quality from the camera head,” explains Dr. Kamran Zamanian, CEO of iData. “Since picture quality continues to improve, new products enter the market every year, resulting in the steady growth of the market.”
The arrival of the Arthrex Synergy HD3™ camera system changed the dynamics of the market. These systems offer a cost-effective option for hospitals. Arthrex also cuts cost during the manufacturing process by constructing an entire system at once rather than each component separately. The fast gain in market share by Arthrex may prompt more manufacturers to put out similar systems.
Stryker is the leading competitor in the South Korean market for surgical camera systems. The company offers the 1188™, 1288™ and the 1488™ HD 3-chip camera heads. Olympus is the second leading competitor of the total camera systems market. The company offers the VISERA ELITE™, which is a cart-based imaging platform system that has connection abilities to many rigid and flexible scopes across multiple specialties. In its portfolio, Olympus also provides 3-chip HD autoclavable camera heads. Olympus is very strong in the GI scope market, which helps it maintain its market share for surgical cameras. Other competitors in the South Korean surgical camera market include Karl Storz, MAQUET, and Smith & Nephew among others.
For Further Information
More on the surgical camera market in South Korea can be found in the report published by iData entitled South Korean Market Report Suite for Hybrid and Operating Room Technology. The market segments covered in this report include integrated operating rooms, hybrid operating rooms, surgical camera systems, digital image capture and recording devices, surgical display and PACS monitors, medical printers, surgical light sources, surgical headlights, surgical lighting, surgical booms, surgery tables, surgical microscopes, and insufflation devices.
The iData series on video, high-tech and integrated & hybrid operating theatre equipment covers the U.S., Japan, and 15 countries in Europe encompassing Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxemburg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Full reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about video, high-tech and integrated operating theatre equipment market data or procedure data, register online or email us at [email protected] for a South Korean Market Report Suite for Hybrid and Operating Room Technology report brochure and synopsis.
About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by state, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.
About Reimbursement Tracker
iData Research’s Reimbursement Policy Tracker enables medical device, dental, pharmaceutical and healthcare professionals to receive real-time policy updates from hundreds of insurance companies and 60,000+ policies across all therapeutic areas in the United States.
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