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According to a new series of reports on the U.S. market for video, high-tech and integrated operating rooms by iData Research, the market for integrated operating rooms is expected to grow steadily by 2022. The emergence of new technologies and an increasing demand for operating room efficiency are the main drivers of the market.
Integrated operating rooms were conceptualized in the late 1960’s but have evolved with the rapid advancement of new technology. The essential idea is that the operating room will have all of the necessary equipment needed for a surgeon in an ergonomic environment. Modern integrated operating rooms are built with state-of-the-art technology that aims to maximize efficiency. The definition of an integrated operating room is ever-changing due to the way technology is evolving. Since there is no universally accepted definition, the needs of an integrated operating room today might not be the same five years down the road.
There are just over sixty thousand integrated operating rooms in the U.S., a number that will steadily grow over the forecast period. Integrated operating rooms are typically profit centers for hospital, which has become the impetus around installing these types of operating rooms.
“As consolidation of operating rooms increases among hospitals in the U.S., active operating room numbers will decrease,” explains Dr. Kamran Zamanian, CEO of iData, “In turn, this will increase the demand for operating rooms that are efficient and functional.”
Over the forecast period, facilities will demand the most up-to-date technologies for their operating rooms. Today, integrated operating rooms are pre-planned and ergonomically designed, and must consist of a few main components: audio-visual communication equipment, a touchscreen command center, a digital recording device, and the ability to send and receive diagnostic images. Having these facilities at their disposal attracts high-calibre medical practitioners while also meeting the needs of increased numbers of procedures in the United States. Using the newest technology can help reduce surgery time and improve surgery success rates. This increasing need for the latest technology will drive growth.
Stryker was the leading competitor in the integrated operating room market in 2015. The company was one of the first entrants into the integrated operating room market and offers the iSuite™ integrated operating room solution. Stryker is the only company that offers a full range of operating room products, allowing them to bundle their products. This decreases the average sales price for their components and solidifies their market share.
Karl Storz was the second-leading competitor in the market. Another early entrant into the integrated operating room market, Karl Storz does not offer as broad a range of products as Stryker. However, Karl Storz is well known for their high degree of customer satisfaction. Other notable competitors include STERIS, Imagestream Medical, Skytron, Maquet, Olympus, Oasys and others.
For Further Information
More on the hybrid OR market in the US can be found in the report published by iData entitled US Market for Video, High-Tech and Integrated & Hybrid Operating Theatre Equipment. The market segments covered in this report include integrated operating rooms, hybrid operating rooms, surgical camera systems, digital image capture and recording devices, surgical display and PACS monitors, medical printers, surgical light sources, surgical headlights, surgical lighting, surgical booms, surgery tables, surgical microscopes, and insufflation devices.
The iData series on video, high-tech and integrated & hybrid operating theatre equipment covers the U.S., Japan, and 15 countries in Europe encompassing Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxemburg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Full reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about video, high-tech and integrated operating theatre equipment market data or procedure data, register online or email us at [email protected] for a US Market for Video, High-Tech and Integrated & Hybrid Operating Theatre Equipment report brochure and synopsis.
About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by state, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.
About Reimbursement Tracker
iData Research’s Reimbursement Policy Tracker enables medical device, dental, pharmaceutical and healthcare professionals to receive real-time policy updates from hundreds of insurance companies and 60,000+ policies across all therapeutic areas in the United States.
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