In 2011, demand for assisted reproduction technologies caused an increase of 11%,  making it the fastest growing segment of the Women’s Health devices market in the Asia-Pacific region. This was due to the growing acceptance of ART in both Japan and South Korea. South Korea has one of the lowest birth rates in the world which has lead to an investment of over 77 trillion won ($65.6 billion U.S. dollars) into policies aimed at tackling the country’s birth rate through 2015.

Research shows that the Japanese population is becoming more aware of the benefits of ART. The government and younger generation of couples are more eager to welcome ART as a way to fulfill their wish to bear children as both men and women are becoming parents at a later age than in the past. New techniques in the ART market also contributed to the increased demand of the procedures, particularly in cryopreservation. The reduced overall financial cost to the government and increased safety for mother and child will drive the market as IVF practices become regarded as a safe and effective procedure.