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Surgeons are choosing to adopt hip intramedullary (IM) nails over compression hip screws or cannulated screws due to their improved fracture repair ability, increased mechanical strength, and associated decreased blood loss which results in faster recovery. New surgeons are also being trained to utilize IM nails for repairing hip fractures rather than traditional devices. Demand for IM nails used in other anatomies is driven by the natural incidence of trauma fractures.
“Resurgence in market growth is expected as ASP declines lessen following higher demand,” explains Dr. Kamran Zamanian, CEO of iData. “As ASP declines lessen over time, both the intramedullary nail market and the hip intramedullary nail market will take on positive unit sales growth. These devices are seen to provide earlier return to motion and improved physiological outcomes compared to more conventional options such as plates and screws.”
Other key findings from the 2015 iData Research report series entitled Europe Markets for Orthopedic Trauma Devices:
Many segments of the orthopedic trauma device market are declining, due largely to the continued rise in public tendering. Because of heavy public tendering in the majority of European countries, prices are constantly under heavy negative pressure. Therefore, pushback on prices from tenders and group purchasing organizations have maintained consistent ASP drops for all trauma markets in Europe.
However, these price drops will lessen over time. Stable, positive unit sales growth for nearly all segments of the European trauma market will help resist market declines.
Stryker leads the European intramedullary nail and hip intramedullary nail markets. This company has discontinued their stainless steel Gamma® nails, resulting in increased revenues as hospitals are forced to buy premium-priced titanium nails. They have experienced tremendous growth in recent years, with large sales increases annually. Stryker had particularly high market shares in Italy and Spain in 2014.
Other notable competitors in the Europe markets for intramedullary nails include DePuy Synthes, Zimmer, Smith & Nephew, Biomet, Aesculap, amongst others.
For Further Information
More on the markets for plates and screws in Europe can be found in the 2015 edition report by iData entitled Europe Markets for Orthopedic Trauma Devices. This report covers Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. It includes sub-segments by country, and detailed market and unit share analyses.
The full iData series on orthopedic trauma devices also covers the U.S., Japan, India, China, and Brazil. Full reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment.
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