Hearing Device Market Analysis, Size, Trends | Global | 2017-2023 | MedSuite

Industry Trends

The hearing device market is limited by the difficulty that it takes to sell these devices. In many regions, the right to sell hearing aids is limited to audiologists and hearing instrument specialists. Audiologists require several years of schooling and, in most places, hearing instrument specialists are required to take a two year course in hearing loss diagnosis and hearing aid fitting before they are certified to sell. These requirements limit the number and growth rate of points of sale, in turn limiting the overall growth potential of the hearing device market. Any measures to broaden distribution channels in a way that do not alienate audiologists and independent hearing instrument specialists will enhance hearing aid sales.

One major trend within the hearing device market is the constant focus on product innovation. Technological innovations in hearing aid circuitry improve sound quality and immediate post-fit satisfaction, as well as provide new features. Technological innovations, which are first delivered in a manufacturer’s flagship or premium device, will trickle down through the rest of the product line, driving the growth of premium models as well lower-tier devices. With these innovations, wearers are now able to talk on their mobile phones and have optimal use of personal music players and remote microphones using a small streamer module. These factors motivate hearing aid purchases and drive growth in the overall hearing aid market.

Report Regional Coverage

Throughout this research series, iData has covered several countries in great detail. Each country may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are:

• • United States
  • Europe (15 countries including: Germany, France, U.K., Italy, Spain, Benelux (Belgium, Netherlands and Luxembourg), Scandinavia (Denmark, Finland, Norway and Sweden) Austria, Switzerland and Portugal)
  • Mexico
  • Brazil
  • Asia-Pacific

The Only Medical Device Market Research With:
✔ Unit Sales Growth Analysis ✔ Average Selling Prices ✔ Competitor Shares by Segment & Country ✔ SKU-Level Research Methods ✔ The Lowest Acquisition Cost	Request a FREE Sample Report

Major Segments Covered in the Hearing Devices Market Report Suite

While this report suite contains all applicable hearing device market data, each of the market segments are also available as stand alone MedCore reports. This allows you to get access to only the hearing devices market research that you need. You can view these separate reports and segmentation here:

• Market Report for Hearing Aids – MedCore
• Market Report for Bone-Anchored Hearing Aids – MedCore
• Market Report for Cochlear Implants – MedCore
• Market Report for Middle Ear Implants – MedCore
• Market Report for Hearing Aid Batteries – MedCore
• Market Report for Diagnostic Hearing Devices – MedCore
• Market Report for Otoacoustic Emission and Auditory Brainstem Response Analyzers – MedCore
• Market Report for Audiometers and Tympanometers – MedCore
• Market Report for Real Ear Analyzers – MedCore
• Market Report for Otoscopes – MedCore

Buying all of these reports together in this suite package will provide you with substantial discounts from the separate prices. Request Pricing to Learn More

Full Segmentation Map for the United States

Data Types Included

• Unit Sales, Average Selling Prices, Market Value & Growth Trends
• Procedure Volume Analysis and Trends
• 10 Year Scope and Forecast Range
• Market Drivers & Limiters for Each Segment
• Competitive Analysis with Market Shares for Each Segment
• Recent Mergers & Acquisitions
• Disease Overviews and Demographic Information
• Company Profiles and SWOT for Top Competitors

Hearing Devices Market Share Insights

The United States hearing device market is largely controlled by five main companies: Phonak, Starkey, Cochlear, Oticon and Sivantos. Brands belonging to these five companies hold more than 60% share of the overall market. These companies are also very active with ongoing acquisitions to further secure their leading positions. In addition to the manufacturing consolidation, emerging competitors continue to gain market share through niche segments like bone-anchored hearing aids, cochlear implants and middle ear implants. Product innovation is the focus of nearly all competitors, even those in the battery market. Success will be based on who can capture market share based on not only price, but also functionality. Examples of this include recent introductions of smartphone pairing capabilities and app connectivity.

In the European hearing device market, Sonova has the overall lead. Sonova established this strong position based on offering higher priced premium-quality hearing aids. Phonak operates under the Sonova holding group, which also owns Unitron in addition to other newly acquired companies such as Advanced Bionics in the cochlear implant market, and Lyric, the manufacturer of the invisible ITE hearing aid. Sonova’s market share has been steadily increasing over the last few years, and the company is active in pursuing acquisitions to add to its growing hearing device portfolio.

All Companies Analyzed in this Study

A&M Hearing Acustica Médica Advanced Bionics Advanced Monitors Corporation Ambco American Diagnostics Amplifon Amplivox Antonio Mourato Audibel Audifon Audilab Audina Audio 2000 Audio Service Audiononomerna AudioNova Audioscan Auditdata Audition Conseil Audition Sante Audium Austar Hearing Australian Hearing Company Avada Avesina Bell and Howell Beltone Benson Medical Instruments Bernafon Britzgo Casa Sanotone Centro Acustico Salentino ClearHear Cochlear Connect Hearing Costco Danish Hearing Aid Center Din Horsel Dreamland Acustica DTMCare Duracell e3 Audiometrics Elite Hearing Network Energizer Entendre Envoy Medical Etymotic FACILLA Fielman FINNERMAN Group Flemming Foster Special Instruments Frye Electronics Gaes GlobalMed Telemedicine GN Otometrics GN Resound Grason-Stadler Hansaton Hartlauer Hear Clear Hearing Center of Denmark Hearing Life HearNa HearUSA Heine Hidden Hearing HörGut/GEERS Hörgerate Horsam Horsel Tianst iCellTech Iffland Independent Hearing Aid Stores Intelliear Intelligent Hearing Systems Interacoustics Interton Inventis

KaWe Kikoe KIND Hörgerate Laboratoire Correction Auditive Lapperre BHAC (Sonova) Lindacher Madsen Magni Ear Maico MDHearingAid MEDca MED-EL MedRx Medtronic Micro Audiometrics Corp Microson MicroTech Minison Miracle Ear Mutualité Française Natus Neurelec Neuroth New Japan Hearing New Sound NewEar NEXcell NHC/Amplifon Okara Optical Chains Ormerods/Boots Oticon Oto-Sonic Ototronix Otovation Panasonic Path Medical Persona Medical Phonak Politec Power One Public Clinics Rayovac RCA Reizen Renata ReSound Rexton Riester Riken Sangyo Rion SeboTek Hearing Systems Seisert Siemens Signia Sivantos Songbird Hearing Sonic Innovations Sonova Sony Sophono SoundHawk Specsavers Starkey Stealth SSA The Hearing Company Toshiba Tremetrics Unclear Unitron US Ophthalmic VARTA Varta Microbattery Veranneman Appareils Auditifs Vivosonic Welch Allyn Widex William Demant ZeniPower

For a Full Table of Contents From Any of the Country Reports in this Global Series, please Contact iData

UNITED STATES TABLE OF CONTENTS

LIST OF FIGURES VIII
LIST OF CHARTS XI
EXECUTIVE SUMMARY 1
U.S. HEARING AIDS AND AUDIOLOGY DEVICE MARKET OVERVIEW 1
COMPETITIVE ANALYSIS 4
MARKET TRENDS 8
MARKET DEVELOPMENTS 9
MARKETS INCLUDED 10
KEY REPORT UPDATES 12
VERSION HISTORY 12
RESEARCH METHODOLOGY 13
1.1 RESEARCH SCOPE 13
1.2 IDATA’S 9-STEP METHODOLOGY 13
Step 1: Project Initiation & Team Selection 13
Step 2: Prepare Data Systems and Perform Secondary Research 15
Step 3: Preparation for Interviews & Questionnaire Design 16
Step 4: Performing Primary Research 17
Step 5: Research Analysis: Establishing Baseline Estimates 19
Step 6: Market Forecast and Analysis 20
Step 7: Identify Strategic Opportunities 22
Step 8: Final Review and Market Release 23
Step 9: Customer Feedback and Market Monitoring 24

U.S. HEARING AIDS AND AUDIOLOGY DEVICE MARKET OVERVIEW

2.1 INTRODUCTION 25
2.1.1 Hearing Aids 25
2.1.1.1 Standard Hearing Aids 25
2.1.1.2 Implantable Hearing Aids 26
2.1.1.3 Hearing Aid Batteries 27
2.1.2 Diagnostic Equipment for Detecting Hearing Loss 27
2.1.3 Personal Sound Amplification Products 27
2.2 MARKET OVERVIEW 28
2.3 TREND ANALYSIS 34
2.4 DRIVERS AND LIMITERS 38
2.4.1 Market Drivers 38
2.4.2 Market Limiters 39
2.5 COMPETITIVE MARKET SHARE ANALYSIS 42
2.5.1 Holding Companies and Brand Ownership 42
2.5.2 Leading Competitors 43
2.6 MERGERS AND ACQUISITIONS 53

HEARING AID MARKET OVERVIEW

3.1 INTRODUCTION 56
3.1.1 Hearing Aids by Circuit 56
3.1.1.1 Non-Programmable Analog 57
3.1.1.2 Basic Digital Signal Processing 57
3.1.1.3 Economy Digital Signal Processing 57
3.1.1.4 Mid-Level Digital Signal Processing 57
3.1.1.5 Premium Digital Signal Processing 57
3.1.2 Hearing Aids by Style 58
3.1.2.1 Traditional Behind-the-Ear 58
3.1.2.2 In-the-Ear 58
3.1.2.3 In-the-Canal 59
3.1.2.4 Completely-in-Canal 59
3.1.2.5 Receiver-in-Canal 59
3.1.2.6 Other modalities 60
3.2 HEARING AID ADOPTION 61
3.3 HEARING IMPAIRED POPULATION 62
3.4 MARKET OVERVIEW 64
3.4.1 Retail Hearing Aid Market 64
3.4.2 Manufacturer Hearing Aid Market 66
3.5 MARKET ANALYSIS AND FORECAST 68
3.5.1 Hearing Aid Market by Circuit 68
3.5.1.1 Non-Programmable Analog Hearing Aid Market 70
3.5.1.2 Basic DSP Hearing Aid Market 72
3.5.1.3 Economy DSP Hearing Aid Market 74
3.5.1.4 Mid-Level DSP Hearing Aid Market 76
3.5.1.5 Premium DSP Hearing Aid Market 78
3.5.2 Hearing Aid Market by Style 80
3.5.2.1 Behind-the-Ear Hearing Aid Market 82
3.5.2.2 Receiver-in-Canal Hearing Aid Market 84
3.5.2.3 In-the-Ear Hearing Aid Market 86
3.5.2.4 In-the-Canal Hearing Aid Market 88
3.5.2.5 Completely-in-Canal Hearing Aid Market 90
3.6 UNIT ANALYSIS 92
3.6.1 Hearing Aid Units Sold by Distribution 92
3.7 DRIVERS AND LIMITERS 94
3.7.1 Market Limiters 95
3.8 COMPETITIVE MARKET SHARE ANALYSIS 98
3.8.1 Retail Hearing Aid Market 99
3.8.2 Manufacturer Hearing Aid Market 103

BONE-ANCHORED HEARING AID MARKET

4.1 INTRODUCTION 110
4.2 PATIENT POPULATION 111
4.3 MARKET ANALYSIS AND FORECAST 113
4.4 DRIVERS AND LIMITERS 115
4.4.1 Market Drivers 115
4.4.2 Market Limiters 115
4.5 COMPETITIVE MARKET SHARE ANALYSIS 117

COCHLEAR IMPLANT MARKET

5.1 INTRODUCTION 121
5.2 PATIENT POPULATION 123
5.3 MARKET ANALYSIS AND FORECAST 125
5.4 DRIVERS AND LIMITERS 127
5.4.1 Market Drivers 127
5.4.2 Market Limiters 128
5.5 COMPETITIVE MARKET SHARE ANALYSIS 130

MIDDLE EAR IMPLANT MARKET

6.1 INTRODUCTION 134
6.2 MARKET ANALYSIS AND FORECAST 135
6.3 DRIVERS AND LIMITERS 137
6.3.1 Market Drivers 137
6.3.2 Market Limiters 138
6.4 COMPETITIVE MARKET SHARE ANALYSIS 140

HEARING AID BATTERY MARKET

7.1 INTRODUCTION 143
7.1.1 Predominance of Zinc-Air 143
7.1.2 Rechargeable Hearing Aid Batteries 143
7.1.3 Typical Lifespan 143
7.2 MARKET ANALYSIS AND FORECAST 145
7.3 UNIT ANALYSIS 147
7.3.1 Units Sold by Size 147
7.4 DRIVERS AND LIMITERS 149
7.4.1 Market Drivers 149
7.4.2 Market Limiters 150
7.5 COMPETITIVE MARKET SHARE ANALYSIS 152

DIAGNOSTIC HEARING DEVICE MARKET OVERVIEW

8.1 INTRODUCTION 156
8.1.1 Otoacoustic Emissions Analyzers 156
8.1.2 Auditory Brainstem Response Analyzers 156
8.1.3 Screening Audiometers 157
8.1.4 Diagnostic Audiometers 157
8.1.5 Industrial Audiometers 157
8.1.6 Tympanometers 158
8.1.7 Real Ear Analyzers 158
8.1.8 Otoscopes 158
8.1.9 Video Otoscopes 159
8.2 MARKET OVERVIEW 160
8.3 DRIVERS AND LIMITERS 164
8.3.1 Market Drivers 164
8.3.2 Market Limiters 166
8.4 COMPETITIVE MARKET SHARE ANALYSIS 169

OTOACOUSTIC EMISSION AND AUDITORY BRAINSTEM RESPONSE ANALYZER MARKET

9.1 INTRODUCTION 173
9.1.1 Otoacoustic Emission Analyzers 173
9.1.2 Auditory Brainstem Response Analyzers 173
9.1.3 Usage Patterns 174
9.2 MARKET OVERVIEW 175
9.3 MARKET ANALYSIS AND FORECAST 178
9.3.1 Otoacoustic Emission Analyzer Market 178
9.3.2 Auditory Brainstem Response Analyzer Market 180
9.4 DRIVERS AND LIMITERS 182
9.4.1 Market Drivers 182
9.4.2 Market Limiters 182
9.5 COMPETITIVE MARKET SHARE ANALYSIS 184

AUDIOMETER AND TYMPANOMETER MARKET

10.1 INTRODUCTION 189
10.1.1 Screening Audiometers 189
10.1.2 Diagnostic & Clinical Audiometers 189
10.1.3 Industrial Audiometers 190
10.1.4 Tympanometers 190
10.2 MARKET OVERVIEW 191
10.3 MARKET ANALYSIS AND FORECAST 194
10.3.1 Total Audiometer Market 194
10.3.1.1 Screening Audiometer Market 196
10.3.1.2 Diagnostic Audiometer Market 198
10.3.1.3 Industrial Audiometer Market 200
10.3.2 Tympanometer Market 202
10.4 DRIVERS AND LIMITERS 204
10.4.1 Market Drivers 204
10.4.2 Market Limiters 205
10.5 COMPETITIVE MARKET SHARE ANALYSIS 208

REAL EAR ANALYZER MARKET

11.1 INTRODUCTION 216
11.2 MARKET ANALYSIS AND FORECAST 217
11.3 DRIVERS AND LIMITERS 219
11.3.1 Market Drivers 219
11.3.2 Market Limiters 219
11.4 COMPETITIVE MARKET SHARE ANALYSIS 222

OTOSCOPE MARKET

12.1 INTRODUCTION 225
12.1.1 Standard Otoscopes 225
12.1.2 Video Otoscopes 225
12.2 MARKET OVERVIEW 226
12.3 MARKET ANALYSIS AND FORECAST 229
12.3.1 Standard Otoscope Market 229
12.3.2 Video Otoscope Market 231
12.4 DRIVERS AND LIMITERS 233
12.4.1 Market Drivers 233
12.4.2 Market Limiters 234
12.5 COMPETITIVE MARKET SHARE ANALYSIS 236

APPENDIX I: PERSONAL SOUND AMPLIFICATION PRODUCT MARKET

13.1 INTRODUCTION 240
13.2 MARKET ANALYSIS AND FORECAST 241
13.3 DRIVERS AND LIMITERS 243
13.3.1 Market Drivers 243
13.3.2 Market Limiters 243
13.4 KEY MARKET COMPETITORS AND DEVICES 245
13.4.1 Competitors by Product Price Range 245

ABBREVIATIONS

iData’s 9-Step Research Methodology

Our reports follow an in-depth 9-step methodology which focuses on the following research systems:

• Original primary research that consists of the most up-to-date market data
• Strong foundation of quantitative and qualitative research
• Focused on the needs and strategic challenges of the industry participants

Step 1: Project Initiation & Team Selection During this preliminary investigation, all staff members involved in the industry discusses the topic in detail.

Step 2: Prepare Data Systems and Perform Secondary Research The first task of the research team is to prepare for the data collection process: Filing systems and relational databases are developed as needed.

Step 3: Preparation for Interviews & Questionnaire Design The core of all iData research reports is primary market research. Interviews with industry insiders represent the single most reliable way to obtain accurate, current data about market conditions, trends, threats and opportunities.

Step 4: Performing Primary Research At this stage, interviews are performed using contacts and information acquired in the secondary research phase.

Step 5: Research Analysis: Establishing Baseline Estimates Following the completion of the primary research phase, the collected information must be synthesized into an accurate view of the market status. The most important question is the current state of the market.

Step 6: Market Forecast and Analysis iData Research uses a proprietary method to combine statistical data and opinions of industry experts to forecast future market values.

Step 7: Identify Strategic Opportunities iData analysts identify in broad terms why some companies are gaining or losing share within a given market segment.

Step 8: Final Review and Market Release An integral part of the iData research methodology is a built-in philosophy of quality control and continuing improvement is integral to the iData philosophy.

Step 9: Customer Feedback and Market Monitoring iData philosophy of continuous improvement requires that reports and consulting projects be monitored after release for customer feedback and market accuracy.

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