
Hearing Device Market Analysis, Size, Trends | Global | 2017-2023 | MedSuite
- Year: 2017
- Scope: 2013-2023
- Region: Asia-Pacific, Brazil, Europe, Mexico, United States
- Pages: 1574
- Published Date: 11/04/2016
- Type: MedSuite
Industry Trends
The hearing device market is limited by the difficulty that it takes to sell these devices. In many regions, the right to sell hearing aids is limited to audiologists and hearing instrument specialists. Audiologists require several years of schooling and, in most places, hearing instrument specialists are required to take a two year course in hearing loss diagnosis and hearing aid fitting before they are certified to sell. These requirements limit the number and growth rate of points of sale, in turn limiting the overall growth potential of the hearing device market. Any measures to broaden distribution channels in a way that do not alienate audiologists and independent hearing instrument specialists will enhance hearing aid sales.
One major trend within the hearing device market is the constant focus on product innovation. Technological innovations in hearing aid circuitry improve sound quality and immediate post-fit satisfaction, as well as provide new features. Technological innovations, which are first delivered in a manufacturer’s flagship or premium device, will trickle down through the rest of the product line, driving the growth of premium models as well lower-tier devices. With these innovations, wearers are now able to talk on their mobile phones and have optimal use of personal music players and remote microphones using a small streamer module. These factors motivate hearing aid purchases and drive growth in the overall hearing aid market.
Report Regional Coverage
Throughout this research series, iData has covered several countries in great detail. Each country may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are:
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- United States
- Europe (15 countries including: Germany, France, U.K., Italy, Spain, Benelux (Belgium, Netherlands and Luxembourg), Scandinavia (Denmark, Finland, Norway and Sweden) Austria, Switzerland and Portugal)
- Mexico
- Brazil
- Asia-Pacific
The Only Medical Device Market Research With: |
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✔ Unit Sales Growth Analysis ✔ Average Selling Prices ✔ Competitor Shares by Segment & Country ✔ SKU-Level Research Methods ✔ The Lowest Acquisition Cost |
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Major Segments Covered in the Hearing Devices Market Report Suite
While this report suite contains all applicable hearing device market data, each of the market segments are also available as stand alone MedCore reports. This allows you to get access to only the hearing devices market research that you need. You can view these separate reports and segmentation here:
- Market Report for Hearing Aids – MedCore
- Market Report for Bone-Anchored Hearing Aids – MedCore
- Market Report for Cochlear Implants – MedCore
- Market Report for Middle Ear Implants – MedCore
- Market Report for Hearing Aid Batteries – MedCore
- Market Report for Diagnostic Hearing Devices – MedCore
- Market Report for Otoacoustic Emission and Auditory Brainstem Response Analyzers – MedCore
- Market Report for Audiometers and Tympanometers – MedCore
- Market Report for Real Ear Analyzers – MedCore
- Market Report for Otoscopes – MedCore
Buying all of these reports together in this suite package will provide you with substantial discounts from the separate prices. Request Pricing to Learn More
Full Segmentation Map for the United States
Data Types Included
- Unit Sales, Average Selling Prices, Market Value & Growth Trends
- Procedure Volume Analysis and Trends
- 10 Year Scope and Forecast Range
- Market Drivers & Limiters for Each Segment
- Competitive Analysis with Market Shares for Each Segment
- Recent Mergers & Acquisitions
- Disease Overviews and Demographic Information
- Company Profiles and SWOT for Top Competitors
Hearing Devices Market Share Insights
The United States hearing device market is largely controlled by five main companies: Phonak, Starkey, Cochlear, Oticon and Sivantos. Brands belonging to these five companies hold more than 60% share of the overall market. These companies are also very active with ongoing acquisitions to further secure their leading positions. In addition to the manufacturing consolidation, emerging competitors continue to gain market share through niche segments like bone-anchored hearing aids, cochlear implants and middle ear implants. Product innovation is the focus of nearly all competitors, even those in the battery market. Success will be based on who can capture market share based on not only price, but also functionality. Examples of this include recent introductions of smartphone pairing capabilities and app connectivity.
In the European hearing device market, Sonova has the overall lead. Sonova established this strong position based on offering higher priced premium-quality hearing aids. Phonak operates under the Sonova holding group, which also owns Unitron in addition to other newly acquired companies such as Advanced Bionics in the cochlear implant market, and Lyric, the manufacturer of the invisible ITE hearing aid. Sonova’s market share has been steadily increasing over the last few years, and the company is active in pursuing acquisitions to add to its growing hearing device portfolio.
All Companies Analyzed in this Study |
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UNITED STATES TABLE OF CONTENTS
LIST OF FIGURES VIIILIST OF CHARTS XIEXECUTIVE SUMMARY 1U.S. HEARING AIDS AND AUDIOLOGY DEVICE MARKET OVERVIEW 1COMPETITIVE ANALYSIS 4MARKET TRENDS 8MARKET DEVELOPMENTS 9MARKETS INCLUDED 10KEY REPORT UPDATES 12VERSION HISTORY 12RESEARCH METHODOLOGY 131.1 RESEARCH SCOPE 131.2 IDATA’S 9-STEP METHODOLOGY 13Step 1: Project Initiation & Team Selection 13Step 2: Prepare Data Systems and Perform Secondary Research 15Step 3: Preparation for Interviews & Questionnaire Design 16Step 4: Performing Primary Research 17Step 5: Research Analysis: Establishing Baseline Estimates 19Step 6: Market Forecast and Analysis 20Step 7: Identify Strategic Opportunities 22Step 8: Final Review and Market Release 23Step 9: Customer Feedback and Market Monitoring 24U.S. HEARING AIDS AND AUDIOLOGY DEVICE MARKET OVERVIEW
2.1 INTRODUCTION 252.1.1 Hearing Aids 252.1.1.1 Standard Hearing Aids 252.1.1.2 Implantable Hearing Aids 262.1.1.3 Hearing Aid Batteries 272.1.2 Diagnostic Equipment for Detecting Hearing Loss 272.1.3 Personal Sound Amplification Products 272.2 MARKET OVERVIEW 282.3 TREND ANALYSIS 342.4 DRIVERS AND LIMITERS 382.4.1 Market Drivers 382.4.2 Market Limiters 392.5 COMPETITIVE MARKET SHARE ANALYSIS 422.5.1 Holding Companies and Brand Ownership 422.5.2 Leading Competitors 432.6 MERGERS AND ACQUISITIONS 53HEARING AID MARKET OVERVIEW
3.1 INTRODUCTION 563.1.1 Hearing Aids by Circuit 563.1.1.1 Non-Programmable Analog 573.1.1.2 Basic Digital Signal Processing 573.1.1.3 Economy Digital Signal Processing 573.1.1.4 Mid-Level Digital Signal Processing 573.1.1.5 Premium Digital Signal Processing 573.1.2 Hearing Aids by Style 583.1.2.1 Traditional Behind-the-Ear 583.1.2.2 In-the-Ear 583.1.2.3 In-the-Canal 593.1.2.4 Completely-in-Canal 593.1.2.5 Receiver-in-Canal 593.1.2.6 Other modalities 603.2 HEARING AID ADOPTION 613.3 HEARING IMPAIRED POPULATION 623.4 MARKET OVERVIEW 643.4.1 Retail Hearing Aid Market 643.4.2 Manufacturer Hearing Aid Market 663.5 MARKET ANALYSIS AND FORECAST 683.5.1 Hearing Aid Market by Circuit 683.5.1.1 Non-Programmable Analog Hearing Aid Market 703.5.1.2 Basic DSP Hearing Aid Market 723.5.1.3 Economy DSP Hearing Aid Market 743.5.1.4 Mid-Level DSP Hearing Aid Market 763.5.1.5 Premium DSP Hearing Aid Market 783.5.2 Hearing Aid Market by Style 803.5.2.1 Behind-the-Ear Hearing Aid Market 823.5.2.2 Receiver-in-Canal Hearing Aid Market 843.5.2.3 In-the-Ear Hearing Aid Market 863.5.2.4 In-the-Canal Hearing Aid Market 883.5.2.5 Completely-in-Canal Hearing Aid Market 903.6 UNIT ANALYSIS 923.6.1 Hearing Aid Units Sold by Distribution 923.7 DRIVERS AND LIMITERS 943.7.1 Market Limiters 953.8 COMPETITIVE MARKET SHARE ANALYSIS 983.8.1 Retail Hearing Aid Market 993.8.2 Manufacturer Hearing Aid Market 103BONE-ANCHORED HEARING AID MARKET
4.1 INTRODUCTION 1104.2 PATIENT POPULATION 1114.3 MARKET ANALYSIS AND FORECAST 1134.4 DRIVERS AND LIMITERS 1154.4.1 Market Drivers 1154.4.2 Market Limiters 1154.5 COMPETITIVE MARKET SHARE ANALYSIS 117COCHLEAR IMPLANT MARKET
5.1 INTRODUCTION 1215.2 PATIENT POPULATION 1235.3 MARKET ANALYSIS AND FORECAST 1255.4 DRIVERS AND LIMITERS 1275.4.1 Market Drivers 1275.4.2 Market Limiters 1285.5 COMPETITIVE MARKET SHARE ANALYSIS 130MIDDLE EAR IMPLANT MARKET
6.1 INTRODUCTION 1346.2 MARKET ANALYSIS AND FORECAST 1356.3 DRIVERS AND LIMITERS 1376.3.1 Market Drivers 1376.3.2 Market Limiters 1386.4 COMPETITIVE MARKET SHARE ANALYSIS 140HEARING AID BATTERY MARKET
7.1 INTRODUCTION 1437.1.1 Predominance of Zinc-Air 1437.1.2 Rechargeable Hearing Aid Batteries 1437.1.3 Typical Lifespan 1437.2 MARKET ANALYSIS AND FORECAST 1457.3 UNIT ANALYSIS 1477.3.1 Units Sold by Size 1477.4 DRIVERS AND LIMITERS 1497.4.1 Market Drivers 1497.4.2 Market Limiters 1507.5 COMPETITIVE MARKET SHARE ANALYSIS 152DIAGNOSTIC HEARING DEVICE MARKET OVERVIEW
8.1 INTRODUCTION 1568.1.1 Otoacoustic Emissions Analyzers 1568.1.2 Auditory Brainstem Response Analyzers 1568.1.3 Screening Audiometers 1578.1.4 Diagnostic Audiometers 1578.1.5 Industrial Audiometers 1578.1.6 Tympanometers 1588.1.7 Real Ear Analyzers 1588.1.8 Otoscopes 1588.1.9 Video Otoscopes 1598.2 MARKET OVERVIEW 1608.3 DRIVERS AND LIMITERS 1648.3.1 Market Drivers 1648.3.2 Market Limiters 1668.4 COMPETITIVE MARKET SHARE ANALYSIS 169OTOACOUSTIC EMISSION AND AUDITORY BRAINSTEM RESPONSE ANALYZER MARKET
9.1 INTRODUCTION 1739.1.1 Otoacoustic Emission Analyzers 1739.1.2 Auditory Brainstem Response Analyzers 1739.1.3 Usage Patterns 1749.2 MARKET OVERVIEW 1759.3 MARKET ANALYSIS AND FORECAST 1789.3.1 Otoacoustic Emission Analyzer Market 1789.3.2 Auditory Brainstem Response Analyzer Market 1809.4 DRIVERS AND LIMITERS 1829.4.1 Market Drivers 1829.4.2 Market Limiters 1829.5 COMPETITIVE MARKET SHARE ANALYSIS 184AUDIOMETER AND TYMPANOMETER MARKET
10.1 INTRODUCTION 18910.1.1 Screening Audiometers 18910.1.2 Diagnostic & Clinical Audiometers 18910.1.3 Industrial Audiometers 19010.1.4 Tympanometers 19010.2 MARKET OVERVIEW 19110.3 MARKET ANALYSIS AND FORECAST 19410.3.1 Total Audiometer Market 19410.3.1.1 Screening Audiometer Market 19610.3.1.2 Diagnostic Audiometer Market 19810.3.1.3 Industrial Audiometer Market 20010.3.2 Tympanometer Market 20210.4 DRIVERS AND LIMITERS 20410.4.1 Market Drivers 20410.4.2 Market Limiters 20510.5 COMPETITIVE MARKET SHARE ANALYSIS 208REAL EAR ANALYZER MARKET
11.1 INTRODUCTION 21611.2 MARKET ANALYSIS AND FORECAST 21711.3 DRIVERS AND LIMITERS 21911.3.1 Market Drivers 21911.3.2 Market Limiters 21911.4 COMPETITIVE MARKET SHARE ANALYSIS 222OTOSCOPE MARKET
12.1 INTRODUCTION 22512.1.1 Standard Otoscopes 22512.1.2 Video Otoscopes 22512.2 MARKET OVERVIEW 22612.3 MARKET ANALYSIS AND FORECAST 22912.3.1 Standard Otoscope Market 22912.3.2 Video Otoscope Market 23112.4 DRIVERS AND LIMITERS 23312.4.1 Market Drivers 23312.4.2 Market Limiters 23412.5 COMPETITIVE MARKET SHARE ANALYSIS 236APPENDIX I: PERSONAL SOUND AMPLIFICATION PRODUCT MARKET
13.1 INTRODUCTION 24013.2 MARKET ANALYSIS AND FORECAST 24113.3 DRIVERS AND LIMITERS 24313.3.1 Market Drivers 24313.3.2 Market Limiters 24313.4 KEY MARKET COMPETITORS AND DEVICES 24513.4.1 Competitors by Product Price Range 245ABBREVIATIONS
iData’s 9-Step Research Methodology
Our reports follow an in-depth 9-step methodology which focuses on the following research systems:- Original primary research that consists of the most up-to-date market data
- Strong foundation of quantitative and qualitative research
- Focused on the needs and strategic challenges of the industry participants
Step 1: Project Initiation & Team Selection During this preliminary investigation, all staff members involved in the industry discusses the topic in detail.
Step 2: Prepare Data Systems and Perform Secondary Research The first task of the research team is to prepare for the data collection process: Filing systems and relational databases are developed as needed.
Step 3: Preparation for Interviews & Questionnaire Design The core of all iData research reports is primary market research. Interviews with industry insiders represent the single most reliable way to obtain accurate, current data about market conditions, trends, threats and opportunities.
Step 4: Performing Primary Research At this stage, interviews are performed using contacts and information acquired in the secondary research phase.
Step 5: Research Analysis: Establishing Baseline Estimates Following the completion of the primary research phase, the collected information must be synthesized into an accurate view of the market status. The most important question is the current state of the market.
Step 6: Market Forecast and Analysis iData Research uses a proprietary method to combine statistical data and opinions of industry experts to forecast future market values.
Step 7: Identify Strategic Opportunities iData analysts identify in broad terms why some companies are gaining or losing share within a given market segment.
Step 8: Final Review and Market Release An integral part of the iData research methodology is a built-in philosophy of quality control and continuing improvement is integral to the iData philosophy.
Step 9: Customer Feedback and Market Monitoring iData philosophy of continuous improvement requires that reports and consulting projects be monitored after release for customer feedback and market accuracy.



