Hearing Device Market Analysis, Size, Trends | Brazil | 2015-2021 | MedSuite

  • Year: 2015
  • Scope: 2011-2021
  • Region: Brazil
  • Pages: 120
  • Published Date: 12/1/2014
  • Type: MedSuite

Brazil’s Hearing Device market report includes the private hearing aid market, public hearing aid market, bone anchored hearing aid, cochlear implant and hearing aid battery.

Trends defining the Brazilian Market for Hearing Devices

Hearing loss is strongly associated with age, with at least moderate hearing loss becoming common above 65 years of age. The aging population combined with technological improvements in hearing aid circuitry and the increasing defrayal by the government will drive the market.

Through 2021, the bone-anchored hearing aid market will have the highest CAGR due to its relatively low penetration and high growth potential, especially on the public market. In a similar way, the cochlear implant market is expected to experience double-digit growth over the forecast period.

Technological innovations in hearing aid circuitry improve sound quality and immediate post-fit satisfaction, as well as provide new features. Technological innovations, which are first delivered in a manufacturer’s flagship or premium device, will trickle down through the rest of the product line, driving the growth of premium models as well lower-tier devices.

Brazilian public healthcare network accounts for the majority unit share of hearing aids sold, and therefore strongly contributes to overall market sales. Cochlear implant procedures have also been defrayed by the SUS for hearing-impaired people in all age groups, which represents approximately 90% of the overall cochlear implant market.

Report Contents
Competitor Analysis
Identified Strategic Opportunities
Market Overview by Segment
ASP and Units Sold for both private and public hearing aid markets
Trend Analysis by Segment
Market Drivers & Limiters
Mergers & Acquisitions
Customer Feedback and Market Monitoring

Main Markets Covered
Hearing Aid Market
Public Hearing Aid Market
Private Hearing Aid Market
Bone-Anchored Hearing Aid Market
Hearing Aid Battery Market
Cochlear Implant Market

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