Hearing Device Market Analysis, Size, Trends | Brazil | 2015-2021 | MedSuite
- Year: 2015
- Scope: 2011-2021
- Region: Brazil
- Pages: 120
- Published Date: 12/1/2014
- Type: MedSuite
Brazil’s Hearing Device market report includes the private hearing aid market, public hearing aid market, bone anchored hearing aid, cochlear implant and hearing aid battery.
Trends defining the Brazilian Market for Hearing Devices
Hearing loss is strongly associated with age, with at least moderate hearing loss becoming common above 65 years of age. The aging population combined with technological improvements in hearing aid circuitry and the increasing defrayal by the government will drive the market.
Through 2021, the bone-anchored hearing aid market will have the highest CAGR due to its relatively low penetration and high growth potential, especially on the public market. In a similar way, the cochlear implant market is expected to experience double-digit growth over the forecast period.
Technological innovations in hearing aid circuitry improve sound quality and immediate post-fit satisfaction, as well as provide new features. Technological innovations, which are first delivered in a manufacturers flagship or premium device, will trickle down through the rest of the product line, driving the growth of premium models as well lower-tier devices.
Brazilian public healthcare network accounts for the majority unit share of hearing aids sold, and therefore strongly contributes to overall market sales. Cochlear implant procedures have also been defrayed by the SUS for hearing-impaired people in all age groups, which represents approximately 90% of the overall cochlear implant market.
Identified Strategic Opportunities
Market Overview by Segment
ASP and Units Sold for both private and public hearing aid markets
Trend Analysis by Segment
Market Drivers & Limiters
Mergers & Acquisitions
Customer Feedback and Market Monitoring
Main Markets Covered
Hearing Aid Market
Public Hearing Aid Market
Private Hearing Aid Market
Bone-Anchored Hearing Aid Market
Hearing Aid Battery Market
Cochlear Implant Market
iData’s 9-Step Research MethodologyOur reports follow an in-depth 9-step methodology which focuses on the following research systems:
- Original primary research that consists of the most up-to-date market data
- Strong foundation of quantitative and qualitative research
- Focused on the needs and strategic challenges of the industry participants
Step 1: Project Initiation & Team Selection During this preliminary investigation, all staff members involved in the industry discusses the topic in detail.
Step 2: Prepare Data Systems and Perform Secondary Research The first task of the research team is to prepare for the data collection process: Filing systems and relational databases are developed as needed.
Step 3: Preparation for Interviews & Questionnaire Design The core of all iData research reports is primary market research. Interviews with industry insiders represent the single most reliable way to obtain accurate, current data about market conditions, trends, threats and opportunities.
Step 4: Performing Primary Research At this stage, interviews are performed using contacts and information acquired in the secondary research phase.
Step 5: Research Analysis: Establishing Baseline Estimates Following the completion of the primary research phase, the collected information must be synthesized into an accurate view of the market status. The most important question is the current state of the market.
Step 6: Market Forecast and Analysis iData Research uses a proprietary method to combine statistical data and opinions of industry experts to forecast future market values.
Step 7: Identify Strategic Opportunities iData analysts identify in broad terms why some companies are gaining or losing share within a given market segment.
Step 8: Final Review and Market Release An integral part of the iData research methodology is a built-in philosophy of quality control and continuing improvement is integral to the iData philosophy.
Step 9: Customer Feedback and Market Monitoring iData philosophy of continuous improvement requires that reports and consulting projects be monitored after release for customer feedback and market accuracy.