Hearing Aid Market Analysis | Global | 2017-2023 | MedCore

  • Year: 2017
  • Scope: 2013-2023
  • Region: Asia-Pacific, Brazil, Europe, Mexico, United States
  • Pages: 836
  • Published Date: 11/02/2016
  • Type: MedCore

Industry Trends

Historically, the adoption rate of hearing aids by hearing impaired individuals has been low. In terms of age groups, the 50 to 60 age group has low adoption rates, despite many marketing attempts to capture this particular demographic. Adoption rates are highest among patients with moderate to profound hearing loss. Evidence suggests that the baby boomer generation will have a higher adoption rate once they enter the over-65 age group, which will compound growth in the hearing aid market. Increases in overall hearing aid unit sales will occur as a result of these two effects.

There were over 3.6 million units sold this past year. This marked a second consecutive year of higher than historical average growth in the market, driven by the increasing penetration of big box retailers such as Costco. Unlike many other medical device markets, the hearing aid market was also fairly insulated from the recent recession and has continued to fair well through the recovery period. This was a result of institutional purchases from the Department of Veterans Affairs (VA), which has been making large scale hearing aid purchases since 2004 and remains the single largest purchaser of hearing aids in the United States.

Report Regional Coverage

Throughout this research series, iData has covered several countries in great detail. Each country may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are:

  • United States
  • Europe (15 countries including: Germany, France, U.K., Italy, Spain, Benelux (Belgium, Netherlands and Luxembourg), Scandinavia (Denmark, Finland, Norway and Sweden) Austria, Switzerland and Portugal)
  • Mexico
  • Asia-Pacific
  • Brazil


The Only Medical Device Market Research With:

Unit Sales Growth Analysis
Average Selling Prices
Competitor Shares by Segment & Country
 SKU-Level Research Methods
 The Lowest Acquisition Cost

Highly Detailed Segmentation

  • Distributor (Retail, Manufacturer)
  • Seller (Veterans Affairs, Private Market)
  • Device Style (Behind the Ear, Reciever in-Canal, In-the-Ear, In-the-Canal, Completely-in-Canal)
  • Circuit Type (Non-Programmable Analog Hearing Aid Market, Basic Digital Signal Processing Hearing Aid Market, Economy Digital Signal Processing Hearing Aid Market, Mid-Level Digital Signal Processing Hearing Aid Market, Premium Digital Signal Processing Hearing Aid Market)

Report Data Types Included

  • Unit Sales, Average Selling Prices, Market Value & Growth Trends
  • 10 Year Scope (3 Year Historical + 7 Year Forecast Period)
  • Market Drivers & Limiters for Each Segment
  • Competitive Analysis with Market Shares
  • Product Portfolios
  • Related Press Releases from Top Competitors

Hearing Aid Market Share Insights

Phonak is the leading manufacturer in the United States hearing aid market. The company has an extensive hearing aid product portfolio which includes: the Audéo™ B-R (the first and only lithium-ion rechargeable hearing aid), Audéo™ B, CROS B, Phonak Sky™ V, Phonak Naida™ V, Virto™ V, Baseo™ Q , Tao™ Q and Bolero™ V. Some of Phonak’s latest key technologies include their AutoSense OS, a unique operating system integrated into Phonak hearing aids that is designed to improve the hearing experience. Through the development of groundbreaking built-in rechargeable lithium-ion battery technology, the company was also able to offer the first rechargeable hearing aid in the form of the Audéo™ B-R.

Following closely behind, Starkey, an American hearing aid manufacturer, comes in at second place. Starkey is the only manufacturer of hearing aids headquartered in the United States. The company released their Halo 2™ and Muse™ hearing aids recently, which are marketed as a suitable hearing solution that preserves patients’ personal aesthetic needs. These premium hearing aids have all the newest adaptations, including wireless and smartphone hook-up features. Other products included in Starkey’s portfolio include: the Halo™, SoundLens Synergy®, Z Series™, Xino Wireless™, 3 Series™ and Muse CROS System™. Many of the models are available in multiple hearing aid style configurations, ranging from behind-the-ear to completely-in-canal.

In Europe, Sonova paved the way as the leading manufacturer in the hearing aid market. Similar to William Demant, Sonova competed based on offering higher priced premium-quality hearing aids which has also built up a strong reputation in Europe. Phonak operates under the Sonova holding group, which also owns Unitron in addition to other newly acquired companies such as Advanced Bionics in the cochlear implant market, and Lyric, the manufacturer of the invisible ITE hearing aid. Sonova’s market share has been steadily increasing over the last few years. The company is active in pursuing acquisitions to add to its growing hearing device portfolio.

Throughout this entire market study, iData’s team of analysts research nearly 50 companies. The full list of companies can be seen below:

All Companies Analyzed in this Study

  • Audibel
  • Audifon
  • Audina
  • Austar Hearing
  • Australian Hearing Company
  • Cochlear
  • GN ReSound
  • Hansaton
  • Kikoe
  • MED-EL
  • Microson
  • MicroTech
  • Miracle-Ear
  • New Japan Hearing
  • New Sound
  • NHC/Amplifon
  • Optical Chains
  • Oticon
  • Oto-Sonic
  • Persona Medical
  • Phonak
  • Politec
  • Riken Sangyo
  • Rexton
  • Rion
  • SeboTek Hearing Systems
  • Siemens
  • Sivantos
  • Songbird Hearing
  • Sonova
  • Starkey
  • Unitron
  • Widex
  • William Demant

About Our In-Depth MedCore Research

Our analysts meticulously research for up to 3 to 4 months to put together one suite of reports (MedSuite), which is a comprehensive analysis on a group of healthcare markets. A MedCore is one portion of that analysis that focuses on one market segment, and provides further detailed segmentation to get a much more granular set of market data.

This MedCore is also found in the full report suite titled U.S. Market Report Suite for Hearing Devices – MedSuite

Learn More about these product types

FREE Sample Report

The "US Market Report Suite for Hearing Aids and Audiology Devices 2017 - MedSuite" includes analysis on the following companies currently active in this market:
GN ReSound
Advanced Bionics
GN Otometrics
Benson Medical Instruments
Intelligent Hearing Systems
Welch Allyn
Frye Electronics
Envoy Medical
Others include: Advanced Monitors Corporation, Ambco, American Diagnostics, Amplivox, Audina, Audioscan, Auditdata, Benson Medical Instruments, Duracell, e3 Audiometrics, Foster Special Instruments, Frye Electronics, GlobalMed Telemedicine, GN Otometrics, Grason-Stadler, Hansaton, Hear Clear, Heine, iCellTech, Intelligent Hearing Systems, Interacoustics, Inventis, KaWe, Madsen, Maico, MEDca, MedRx, Micro Audiometrics Corp, MicroTech, Natus, NEXcell, Otovation, Panasonic, Path Medical, Persona Medical, Renata, Riester, Rion, SeboTek Hearing Systems, Songbird Hearing, Sony, SoundHawk, Toshiba, Tremetrics, US Ophthalmic, Vivosonic, Welch Allyn, etc.
*Not all companies are currently active in every segment or sub-report from this suite. For more details contact an iData Research Product Advisor.

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