Capsule Endoscopy Market Size, Share & Trends Analysis | Global | 2019-2025 | MedCore | Includes: Camera Capsules, Work Stations, and Data Recorders

  • Year: 2019
  • Scope: 10 Years
  • Region: Global
  • Pages: 149
  • Type: MedCore

Industry Trends

Capsule endoscopy was first introduced in the U.S. in 2001 by Given Imaging, an Israeli company based in Yokneam, Israel. Modeled after advanced missile guidance technology, capsule endoscopy allows patients to undergo diagnostic procedures without any of the discomfort associated with conventional endoscopes. These procedures are noninvasive and typically painless.

From 2001 to 2005, Given Imaging was the only company offering a capsule endoscopy product. After 2005, Olympus and Intromedic entered the market and began competing aggressively alongside Given
Imaging’s product. However, due to Given Imaging’s first-mover advantage and established installed base, Olympus and Intromedic continue to experience challenges in regards to capturing market share, despite sustained progress being made within Europe in the last few years. In 2014, Given Imaging was acquired by Medtronic. Other Asian vendors, such as China’s Jinshan Science and Technology Co., have received mixed reviews from end users pertaining to the quality and reliability of their products, making it difficult for them to gain traction in European markets dominated by Medtronic, Olympus, and Intromedic.

The camera capsule market is expected to grow in both the short and long term; the current drivers are favorable reimbursement coupled with expanding the indication for the esophageal and colonic markets. In the long-term, the camera capsule market is expected to benefit from ongoing research to address the major limitations of the device: its non-therapeutic nature and lack of control of the capsule passage. The research and development roadmap includes areas like a biopsy, insufflation, passage control, and chromoendoscopy


Report Regional Coverage

Throughout this research series, iData has covered several countries in great detail. Each country may be purchased as a stand-alone report, tailoring the data to your needs. The covered countries are:

  • United States
  • Europe (15 countries including Germany, France, U.K., Italy, Spain, Benelux (Belgium, Netherlands, and Luxembourg), Scandinavia (Denmark, Finland, Norway, and Sweden) Austria, Switzerland, and Portugal)
  • China
  • India
  • Japan
  • Canada
  • Brazil

Highly Detailed Segmentation

  • Camera Capsule Market
  • Workstation Market
  • Data Recorder Market

Report Data Types Included

  • Unit Sales, Average Selling Prices, Market Value & Growth Trends
  • 10 Year Scope (3 Year Historical + 7 Year Forecast Period)
  • Market Drivers & Limiters for Each Segment
  • Competitive Analysis with Market Shares
  • Product Portfolios
  • Related Press Releases from Top Competitors

Global Capsule Endoscopy Market Share Insights

In the U.S. and European markets for the Capsule Endoscopy segment, the leading competitor is Medtronic. The company entered the market through its acquisition of Covidien in 2015, which acquired Given Imaging in 2013. Given Imaging was the first company to enter the capsule endoscopy market in 2001, allowing them to gain a significant first-mover advantage. The company’s extensive installed base allows it to retain existing customers and deter them from switching over to the only other major competitor in the market: Olympus. The company offers the PillCam™ SB 3, PillCam™ UGI and PillCam™ COLON 2 products. Capsule endoscopy remains a relative niche market and Medtronic is expected to retain its market leading position, due to the strong historic presence in the space.

The second leading competitor in the Capsule Endoscopy market is Olympus. The company entered the market six years after Given Imaging launched the first capsule endoscopy product. Although it launched an initial aggressive marketing campaign, that at times included giving facilities workstations for free, which resulted in the company capturing market share away from Given Imaging, it was not able to continue this momentum. The company offers the ENDOCAPSULE™, a product that is very similar to the PillCam™ SB 3. Olympus is an established competitor in the GI device market. The company has an extensive network of marketing and sales personnel, as well as a good reputation with purchasing facilities. In 2018, Olympus saw a rise in its capital expenditures, due to new investments in the redevelopment of gastrointestinal endoscope product factories in Europe. Despite the dominant position of Medtronic, Olympus is expected to remain a notable competitor for the foreseeable future

The full list of companies can be seen below:

All Companies Analyzed in this Study

  • Boston Scientific
  • CapsoVision
  • ConMed
  • Cook Medical
  • Guidant
  • Hobbs Medical
  • IntroMedic
  • Jinshan Science & Technology
  • Medtronic
  • Nestlé
  • Olympus
  • RF
  • Taewoong
  • Teleflex
  • TeleMed Systems
  • US Endoscopy

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