A major driver of hearing aid adoption in both China and India is product innovation.

Manufacturers invest heavily into research and development to improve the usability and practicality of the devices, continuously updating the aesthetic and ergonomics of the hearing aid by making it more discreet or more aesthetically pleasing. Likewise, continuous technological innovation to improve the functionality of the hearing devices, including adding various listening programs, directional microphones and wireless technology are driving sales. These innovations encourage adopting by providing minimal interference with everyday life.

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