Industry Trends The hearing device market is limited by the difficulty that it takes to sell these devices. In many regions, the right to sell hearing aids is limited to audiologists and hearing instrument specialists. Audiologists require several years of schooling and, in most places, hearing instrument specialists are required to take a two year
The hearing aids and audiology devices market includes hearing aids, bone-anchored hearing aids, cochlear implants, direct drive implants, otoacoustic emission analyzers, auditory brainstem response analyzers, audiometers, tympanometers, real ear analyzers, otoscopes and video otoscopes and hearing aid batteries. The market potential is sizable, as more than 40% of those diagnosed with a hearing loss can be classified as having moderate or severe impairment. Growth of the hearing device market is largely dependent on technological innovations that are offered by manufacturers and the growing aging population.
Otoacoustic emission (OAE) analyzers are diagnostic devices designed to detect sound generated within the inner ear as a means of detecting hearing defects, which could arise in a number of different cellular mechanisms within the inner ear. Studies have shown that these sounds disappear in unhealthy inner ears. The results allow the audiologist to identify the specific parts of the auditory system causing the hearing loss.
Standard otoscopes (also known as auriscopes) are medical devices is designed to assist a physician in making physical diagnoses, making it possible to see the outer and middle ear. Otoscopes are considered a required device by any physician performing physical diagnoses. The device is handheld and consists of a power supply base and a magnifying head. This allows the physician to immediately magnify and illuminate a small area of the patients body, including in the mouth and ear canal. Otoscope design consists of a head (with light source and low-powered magnifying lens), disposable plastic ear specula which can attach to the front end (distal) and a lens on the rear of the instrument that enables physicians to see into their patients ear canal. Most otoscopes are portable and battery powered.
The full report suite on the European market for hearing devices includes hearing aids, hearing aid batteries, cochlear implants, and bone anchored hearing systems. In contrast to the United States, direct drives (middle ear implants) and personal sound amplification devices (PSAPs) have yet to enter the European market in a sustained way. One major trend within the European hearing device market is the constant focus on product innovation. Within the hearing device market, product innovation is a theme that runs through all the segments. Virtually all products, even batteries, are consistently upgraded with the newest features and technologies. This will drive the market by having a positive effect on the ASP of certain product lines.
The Asia-Pacific hearing device market comprises hearing aids (segmented into the wholesale and retail markets) and cochlear implants. The wholesale hearing aid market includes the sale of hearing aids produced by manufacturers and sold to retail chains, while the retail hearing aid market captures the final sale of hearing aid devices to end users. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market consists of sales of the devices to surgical centers.
This report examines the markets for hearing devices in Australia, Japan and South Korea.
The emerging markets for hearing devices comprises hearing aids and cochlear implants. The hearing aid market is segmented into the wholesale and retail markets. The wholesale hearing aid market captures the sale of hearing aids produced by manufacturers and sold to the retail chain, while the retail hearing aid market captures the final sale of hearing aid devices to the end user. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market captures the sale of the device to the surgical center.