Industry Trends The hearing device market is limited by the difficulty that it takes to sell these devices. In many regions, the right to sell hearing aids is limited to audiologists and hearing instrument specialists. Audiologists require several years of schooling and, in most places, hearing instrument specialists are required to take a two year
The hearing aids and audiology devices market includes hearing aids, bone-anchored hearing aids, cochlear implants, direct drive implants, otoacoustic emission analyzers, auditory brainstem response analyzers, audiometers, tympanometers, real ear analyzers, otoscopes and video otoscopes and hearing aid batteries. The market potential is sizable, as more than 40% of those diagnosed with a hearing loss can be classified as having moderate or severe impairment. Growth of the hearing device market is largely dependent on technological innovations that are offered by manufacturers and the growing aging population.
Industry Trends Historically, the adoption rate of hearing aids by hearing impaired individuals has been low. In terms of age groups, the 50 to 60 age group has low adoption rates, despite many marketing attempts to capture this particular demographic. Adoption rates are highest among patients with moderate to profound hearing loss. Evidence suggests that
Middle ear implants (MEIs) are a relatively newer entrant into the hearing device market. MEIs are designed for people who cannot use or are dissatisfied with conventional hearing aids. MEIs are used on people who have moderate to severe sensorineural hearing loss or conductive/mixed hearing loss. While the technology uses a direct drive similar to those of percutaneous bone conduction system, it is distinct in both its designed indication as well as its function.
Real ear analyzers are pieces of diagnostic equipment designed to provide an audiologist with an objective test of how well a hearing aid performs in the patients ear. They are especially important for hearing aid fittings because the shape and size of the individuals ear canal can significantly influence the performance of the hearing aid. Sound is presented to the test person using a loud speaker and the sound intensity is measured using a microphone. A second microphone measures the sounds intensity inside the ear canal. They measure the sound pressure level at the patients eardrum at given amplification settings of the hearing aid being tested. The sound pressure level recorded at the eardrum is used for evaluating response (the absolute sound pressure at the eardrum) and gain (the sound pressure at the eardrum relative to the input level).
The full report suite on the European market for hearing devices includes hearing aids, hearing aid batteries, cochlear implants, and bone anchored hearing systems. In contrast to the United States, direct drives (middle ear implants) and personal sound amplification devices (PSAPs) have yet to enter the European market in a sustained way. One major trend within the European hearing device market is the constant focus on product innovation. Within the hearing device market, product innovation is a theme that runs through all the segments. Virtually all products, even batteries, are consistently upgraded with the newest features and technologies. This will drive the market by having a positive effect on the ASP of certain product lines.
The Asia-Pacific hearing device market comprises hearing aids (segmented into the wholesale and retail markets) and cochlear implants. The wholesale hearing aid market includes the sale of hearing aids produced by manufacturers and sold to retail chains, while the retail hearing aid market captures the final sale of hearing aid devices to end users. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market consists of sales of the devices to surgical centers.
This report examines the markets for hearing devices in Australia, Japan and South Korea.
The emerging markets for hearing devices comprises hearing aids and cochlear implants. The hearing aid market is segmented into the wholesale and retail markets. The wholesale hearing aid market captures the sale of hearing aids produced by manufacturers and sold to the retail chain, while the retail hearing aid market captures the final sale of hearing aid devices to the end user. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market captures the sale of the device to the surgical center.