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According to an upcoming series of reports on the U.S. medical imaging device market by iData Research (, the rising popularity of digital radiography systems is driving the increase of X-ray procedures in the United States. Digital technology offers better image storage solutions than film-based images, reduced scan times and improved image quality, increasing efficiency and driving the number of procedures performed.

The U.S. market for X-ray systems includes analog, computed radiography (CR), digital radiography (DR), fluoroscopy and cardiovascular X-ray systems. Cardiovascular X-rays are the largest market segment due to the fact that these devices cost significantly more than any other type of X-ray.

The U.S. market for cardiovascular X-rays is valued at over $1 billion and will continue to grow throughout the forecast period. Unit sale growth will outpace the minor decline in ASP, resulting in an increase in market value. The demand for cardiovascular X-rays is increasing at a steady rate, but will begin to shift towards a replacement market near the end of the forecast period.

While analog systems will continue to be sold over the forecast period, they will experience a rapid decline, almost disappearing from the market completely. Healthcare facilities are no longer purchasing analog systems; even computer radiography is being phased out due to the rapid technological advancements in digital radiography.

Growth in the DR market is driven by the efficiency that DR systems have over analog and CR equipment, despite being more expensive initially. The greater number of scans that can be performed by DR systems outweighs the cost. Because DR is a newer technology, the install base of these systems is not as large as CR systems but it is growing rapidly. DR systems are primarily sold as new systems or upgrades from analog and CR systems.

“CR systems are less expensive than DR systems, which make it easier for healthcare facilities to upgrade from analog to digital X-ray systems,” explains Dr. Kamran Zamanian, CEO of iData. “However, CR systems are regarded as not being as efficient as DR systems.”

Philips Healthcare is the leading competitor in the U.S. market for X-ray imaging systems. Philips Healthcare dominated the cardiovascular X-ray segment and they are the second leading competitor in the DR and fluoroscopy segments with their ProGrade®, DuraDiagnost® and DigitalDiagnost® products.

GE Healthcare is the second leading competitor in the total X-ray imaging market. The company held a leading market share in the DR segment due to the preference of their Optima®, Brivo®, Discovery® and Definium® product lines. GE Healthcare also held a strong position in the fluoroscopy market with their Precision® line of systems. Additional competitors in the x-ray imaging market include Siemens Healthcare, Swissray, Fujifilm, Carestream Health, AGFA Healthcare, Toshiba America Medical Systems and Konica Minolta among others.

For Further Information
More on the X-ray market in the United States can be found in a report suite published by iData Research entitled the U.S. Market Report Suite for Medical Imaging Devices. The suite covers reports on the following markets: X-ray Imaging, Breast Imaging, Magnetic Resonance Imaging (MRI), Ultrasound Equipment, Computed Tomography (CT) Imaging, Nuclear Medicine Imaging, and Contrast Agents and Injectors.

The iData report series on medical imaging in the U.S. provides a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about medical imaging market data or procedure data, register online or email us at [email protected] for a U.S. Market Report Suite for Medical Imaging Devices brochure and synopsis.

About iData Research
iData Research ( is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Operating Room Equipment, Surgical Microscopes, Robotics and Surgical Navigation, Laparoscopy, Urology, Gynecology, Vascular Access, Endoscopy, Interventional Cardiology, Cardiac Surgery, Cardiac Rhythm Management, Electrophysiology, Ultrasound, X-Ray Imaging, Diagnostic Imaging, Oncology, Spinal Implants and VCF, Spinal MIS, Orthopedic Soft Tissue Repair and Regeneration, Orthopedic Trauma, Large & Small Joints, Anesthesiology, Wound Management, Orthopedics, Ophthalmics, Dental Operatory Equipment and more.

About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by state, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.

About Reimbursement Tracker
iData Research’s Reimbursement Policy Tracker enables medical device, dental, pharmaceutical and healthcare professionals to receive real-time policy updates from hundreds of insurance companies and 60,000+ policies across all therapeutic areas in the United States.

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