An audiologist survey conducted by iData Research showed that patient income significantly affects hearing aid preference.
The most popular styles of hearing aids are open-fit and receiver-in-canal (RIC) models, and these styles are overtaking sales of the traditional behind-the-ear (BTE) style. However, it was noted that open-fit and RIC models were most often purchased by middle to higher-income households, while the traditional BTE style still remained the most popular among lower income groups.
Another interesting finding is that the bone-anchored hearing aid market will be the fastest growing segment in the overall U.S. hearing aid market, increasing at a compound annual growth rate of 35.5% by 2016.
Read more on the interesting findings of iData’s audiologist survey as well as the U.S. hearing aid and audiology device market: