iData Research

Medical aesthetic devices are generally used for conditions that are elective and, consequently, are not reimbursed by third-party providers. This has resulted in a market that is vulnerable to decline during recessionary economic conditions. However,
a number of key products have significant demand and brand name recognition, which has driven sales through this period. The medical devices and pharmaceuticals discussed in this report span a wide range of indications and target consumers; this provides a number of alternative treatments at various price points for consumers to choose from. During the recession of 2008 and 2009, the more affordable procedures generally fared better than more expensive treatments. The same was also true for treatments that were minimally invasive compared to surgical alternatives. Medical aesthetic treatments are varied and the products evolve at a faster pace than what is typically seen in other medical device markets.