According to a new report by iData Research the U.S. video, high-tech and integrated operating room (OR) market was valued at over $1.7 billion in 2011. The market is expected to rebound from the economic recession, growing to over $2.3 billion in annual sales by 2018, due to increased OR integration, which will further fuel sales of related equipment such as image-capture devices and high-definition surgical cameras. In addition, the increased popularity of minimally invasive surgical procedures (MIS) is fueling sales of booms, displays and PACS monitors.
The report states that in 2011, 21% of all ORs were fully or partially integrated. OR integration is also expected to fuel adoption of new 3-dimensional surgical displays, which will fuel competition between Olympus and Sony as these new products gain FDA approval and enter the marketplace.