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Olympus announced today that Big Screen surgery with 4K UHD endoscopy is now available for ear, nose and throat (ENT) surgeons through the Olympus VISERA 4K UHD System.

VISERA 4K UHD, the first of many products from the Sony Olympus Medical Solutions (SOMED) joint-venture, is a state-of-the-art Big Screen surgical system that Olympus unveiled earlier this year to a broad surgical base. The VISERA 4K UHD System delivers four times the resolution of HD with better light and a wider color spectrum, promising to help surgeons operate with increased precision and confidence.

The only fully integrated 4K imaging chain available for healthcare use, VISERA 4K UHD allows operating room personnel to get closer to the operating field as they view cases live on a 55-inch operative display that magnifies anatomical features to deliver more visual information to the entire surgical team. The VISERA 4K UHD System was created to address unmet needs in surgical imaging by improving the visual elements essential for Sinus surgery – light, color and resolution – via an optimized 4K imaging chain that works seamlessly together to improve visibility.

Among the procedures identified as potentially benefiting from 4K UHD are Skull Base procedures (such as those for the removal of cysts or benign or malignant tumors) and Functional Endoscopic Sinus Surgery (FESS), a surgical treatment of sinusitis and nasal polyps, including bacterial, fungal recurrent, acute and chronic sinus problems. According to Truven Health Analytics Inc., there were more than 4,900,000 sinus procedures performed in the United States per year.[i] Specific to FESS, it is estimated that approximately 552,000 patients undergo the procedures annually in the United States.[ii]

“As each specialty confirms the improved experience that Big Screen surgery delivers, we get closer to confirming our predictions that this surgical modality could impact as many as 20 million procedures per year,” said Todd Usen, President, Olympus Medical Systems Group at Olympus Corporation of the Americas. “In the future months, we believe an increasing number of physicians will be excited to see the benefits such technology advancement can bring toward improving quality of care, containing costs and enhancing patient satisfaction.”

Big Screen Surgery with 4K HD for ENT will be demonstrated at the Olympus booth, #1805 at the American Academy of Otolaryngology – Head and Neck Surgery (AAO-HNSF) Annual Meeting & OTO EXPO℠ in San Diego, Sept. 18-20. The system will also be available for demonstration at the American Rhinology Society conference Sept. 16-17, also in San Diego. For more information, please contact Olympus customer service at 1-800-848-9024 or visit www.OlympusAmerica.com/4K.

[i] Data for use in this 2012 study were supplied by Truven Health Analytics Inc., Ann Arbor, Michigan (“Truven Health”). Any analysis, interpretation or conclusion based on these data is solely that of the authors and Truven Health disclaims responsibility for any such analysis, interpretation or conclusion.
[ii] US Market for ENT and Bronchoscopic Devices Report Suite – 2016, iData Research Inc.

For Further Information
More on the surgical camera market in the US can be found in the report published by iData entitled US Market for Video, High-Tech and Integrated & Hybrid Operating Theatre Equipment. The market segments covered in this report include integrated operating rooms, hybrid operating rooms, surgical camera systems, digital image capture and recording devices, surgical display and PACS monitors, medical printers, surgical light sources, surgical headlights, surgical lighting, surgical booms, surgery tables, surgical microscopes, and insufflation devices.

The iData series on video, high-tech and integrated & hybrid operating theatre equipment covers the U.S., Japan, and 15 countries in Europe encompassing Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxemburg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Full reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about video, high-tech and integrated operating theatre equipment market data or procedure data, register online or email us at [email protected] for a US Market for Video, High-Tech and Integrated & Hybrid Operating Theatre Equipment report brochure and synopsis.

About iData Research
iData Research (www.idataresearch.com) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Dental Operatory Equipment, X-Ray Imaging, Vascular Access, Peripheral Vascular, Endoscopy, Interventional Cardiology, Cardiac Surgery, Cardiac Rhythm Management, Electrophysiology, Diagnostic Imaging, Operating Room Equipment, Surgical Microscopes, Robotics and Surgical Navigation, Oncology, Ultrasound, Laparoscopy, Urology, Gynecology, Spinal Implants and VCF, Spinal MIS, Orthopedic Soft Tissue Repair and Regeneration, Orthopedic Trauma, Large and Small Joints, Anesthesiology, Wound Management, Orthopedics, Ophthalmics and more.

About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by state, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.

About Reimbursement Tracker
iData Research’s Reimbursement Policy Tracker enables medical device, dental, pharmaceutical and healthcare professionals to receive real-time policy updates from hundreds of insurance companies and 60,000+ policies across all therapeutic areas in the United States.

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