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According to a new series of reports on the U.S. market for dental implant fixtures by iData Research, premium implant providers dominate the market but have recently lost share to less expensive alternatives. Premium brands have engaged in price cuts to remain competitive. These companies have reshaped the infrastructure of each segment in the U.S. dental implant market. As a result, the overall average selling price (ASP) offered by premium companies has experienced a substantial decrease.
“Due to the elective nature of dental implant procedures, the market has been very sensitive to the negative effects of cost-effective solutions,” explains Jeffrey Wong, Strategic Analyst Manager at iData Research. “The emergence of relatively inexpensive solutions has altered the consumer preferences of dentists placing implants, making them more price-sensitive.”
The ASP decline is reinforced by competition among discount and value companies. However, the moderate growth rate of the U.S. dental implant industry has spurred the development and acceptance of technologies that facilitate dental implant placement and restoration. In turn, these technological advancements will further drive dental implant replacement rates. Additionally, technological advancements incorporated into dental software suites are set to drive sales, especially software that falls under premium brands.
However, downward price pressure and the market entry of low-cost competitors will continue to offset gains in unit sales, resulting in moderate market values. The market has been restructuring, with discounted and value brands gaining popularity in the market. Generic and imitation abutments are growing more acceptable. Instrument kits are increasingly being given away. Treatment planning software is now bundled to help retain loyal customers. Discounted surgical guides are growing more prevalent. These market limiters have largely impacted market value and revenue potential in the overall U.S. market.
The dental implant fixtures and final abutments market in the U.S. is largely controlled by three main companies: Nobel Biocare, Straumann and Dentsply Sirona. In addition to their current dominance in the market, they are also very active with ongoing acquisitions to further secure their leading positions. The leading competitors have also been able to maintain their ranking through a history of brand loyalty. The dental market is dominated by specialists such as periodontists and oral surgeons, who generally prefer premium brands. As a consequence, the premium companies are expected to maintain their dominance in upcoming years. As discount and value brands continue to emerge on the market, premium leaders are expected to continually lose market share. However, the market leaders have engaged in price cutting and bundling of large-scale purchases to remain competitive. Additional competitors in the U.S. dental implant fixtures market include Zimmer Biomet, BioHorizons, Implant Direct and MIS Implants among others.
For Further Information
More on the dental implant market in the U.S. can be found in a series of reports published by iData Research entitled the U.S. Market Report Suite for Dental Implant Fixtures and Final Abutments. The suite covers reports on the following markets: dental implant fixtures, final abutments, dental implant instrument kits, treatment planning software and surgical guides.
The iData report series on dental implants covers the U.S., Argentina, Brazil, Mexico, China, Australia, Japan, South Korea and 15 countries in Europe including Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxemburg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Reports provide a comprehensive analysis including units sold, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about dental implant market data, register online or email us at [email protected] for a U.S. Market Report Suite for Dental Implant Fixtures and Final Abutments brochure and synopsis.