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According to a new series of reports on the U.S. market for surgical navigation and robotics systems by iData Research, the market is driven by replacement sales to new facilities. The continuous improvement in navigation software as well as hardware will entice facilities to continually upgrade their systems to the most current versions. Also, the entrance of new companies who are looking to provide navigation systems at a more budget-friendly price will expand the market to smaller facilities who, in the past, could not afford the top-of-the-line systems.
The overall market for image guided surgery (IGS) systems reflects the overlap between different market segments. For example, revenues stemming from neurosurgery and spinal navigation systems are often associated with a single system that has both applications. In addition, both the ENT and orthopedic navigation markets include systems with applications in spinal and neurosurgical navigation, respectively.
“Newer systems entering the market both on the higher and lower ends of the price spectrum will stabilize the average selling price as institutions upgrade these systems, explains Dr. Kamran Zamanian, CEO of iData. “For example, ENT departments often have lower budgets for navigation systems than their neurosurgical or spinal counterparts.”
The largest segment in the U.S. surgical navigation market is represented by navigation systems with spinal applications, accounting for nearly 40% of the total market. Many of the systems sold are able to perform multiple applications; in particular, most neurosurgical and spinal navigation are performed by the same systems. The neurosurgery navigation system market is the most mature. The use of IGS for neurosurgical procedures has become the standard of care. Also, IGS systems with neurosurgical capabilities command the highest ASP. The growth of the neurosurgery navigation system market is supplemented by upgrades from facilities that already have such systems as well as sales to new facilities, although the latter makes up a smaller portion of the total revenue.
Medtronic leads the surgical navigation systems market in the United States. The company has established itself through brand recognition and by making systems compatible with their implant products. Medtronic is expected to remain a strong competitor in the market. Intuitive Surgical leads the surgical robotics market in the United States. It remains the dominant competitor in the U.S. and promotes robotics applications in surgery. However, other companies are expanding robotic options in orthopedic and other procedural areas. Other leading competitors in surgical navigation include Brainlab and Stryker, which also hold significant market shares in the United States, in addition to a number of other companies with smaller installed bases. In the surgical robotics systems market companies such as Medtech, Mazor Robotics, and Stryker’s Mako system are strong contenders.
For Further Information
More on the surgical navigation and robotics systems market in the U.S. can be found in a series of reports published by iData Research entitled the U.S. Market Report Suite for Surgical Navigation and Robotic Systems.