MedSKU – Medical Market Monitoring by Brand and SKU


MedTrack is now:

MedSKU Consulting

SKU-level consulting service to revolutionize your medical device pricing and market strategy by analyzing competitor sales data on a monthly or quarterly basis.

SKU-level Tracking for Medical Device Markets

Making strategic decisions with confidence can be hard when the med-tech industry is so private and guarded. While market reports help you understand overall trends and investment opportunities, it doesn’t guide the small details of your medical device strategy.

MedSKU is a custom consulting service that provides the level of detail that has never been so easy to obtain for medical device companies of any size. The service is customized to the exact brands and SKUs you want to track and updated at a frequency that fits your timeline.

The SKU-level service tracks sales by unique company product codes (SKU’s) across 1700+ reporting US medical facilities and provides iData’s clients with a live overview of the market demand. By analyzing the medical device sales data by brand and SKU, you can uncover competitor weaknesses and opportunities that you can take advantage of to build winning pricing strategies.

Sample of data possible through MedTrack to capture medical device sales data by brand and sku

Track Units Sold and ASPs by Brand and SKU

Track Competitor Shares & Growth Rates

Timely Data with Monthly or Quarterly Updates

Disposables & Capital Equipment Data

How is Competitor Pricing Data Possible?

Competitor pricing information is always too unreliable, right? Not in this case.

MedSKU consulting uses a sample of 1700+ reporting hospitals and ambulatory surgery centers (ASCs) to gather purchase order and sales information.  After combining this data with over a decade of the historical market data, MedSKU is able to deliver a highly accurate depiction of the market that is used to identify growth opportunities and guide strategic market positioning.

iData provides market research through syndicated reports and custom consulting to the top medical device manufacturers, who trust the data knowing that it is based on a rigorous methodology built around primary research and procedure volumes. MedSKU takes advantage of this methodology, which uses multiple data sources specifically geared to the medical industries, including interviews with stakeholders, government sales data, manufacturer and distributor price lists, SEC filings, procedure volumes, reimbursement data, and much more.

4 Key Data Types that Will Make You a Better Product Manager or Marketer

(and one additional element from MedSKU consulting too)

  • Average Selling Prices of Competitor Products
  • Unit Sales Volumes of Competitor Products
  • Market Share of Competitor Products (and yours too)
  • National Revenue of Competitor Products
  • *Historical Growth Trends Every Month or Quarter

With this data, you can see potential opportunities or threats faster – if you don’t use this, you’ll miss things that your competitors could see.

Data available for tracking competitor sales in the medical device industry using our consulting service, MedSKU

Insights to Uncover With SKU-Level Data

  1. Record monthly, quarterly and annual changes in ASP, units sold and revenue.
  2. Monitor shifts in market share on a monthly, quarterly and annual basis.
  3. Uncover how end-user pricing varies by distributor, facility size and region.
    • e.g. How much do Becton Dickinson, Cardinal Health, Medline, Owens & Minor, etc. charge for Becton Dickinson’s Max Zero Needleless Connector SKU MZ10000-07? Do larger facilities pay less than smaller facilities? Do facilities in the South pay less than those in the Northeast?
  4. See which distributors sell the most of any given SKU.
    • e.g. Is Becton Dickinson’s Max Zero Needleless Connector SKU MZ10000-07 sold more by Cardinal Health or Medline?
  5. Track market share by region and facility size.
    • e.g. Is Baxter stronger in the South or Northeast? Does Baxter perform better in smaller or larger facilities?

How Our Clients Use MedSKU Consulting

  1. Identify high-performing product groups to aid in product development
  2. Employ MedSKU data in demand forecasting models for existing products and in inventory planning for products in development
  3. Create competitive analysis briefings for your sales team in preparation for upcoming product launches
  4. Generate monthly and quarterly reports to update your sales team on the shifting competitive landscape
  5. Implement monthly and quarterly reports to measure the success of marketing campaigns and recent product launches
  6. Use pricing data to negotiate more profitable distribution and licencing agreements
Available frequency of data updates for tracking medical device manufacturer sales in the United States

Customizable Reporting Frequency

Don’t be forced into subscribing to pre-set data based on someone else’s need, that could have gaps in information where you need it most. MedSKU consulting allows you to select the brands, SKUs, and segmentation that matter to you and then choose between Annual, Semi-Annual, Quarterly, or Monthly updates.

Monthly reports only available for disposables

What Exactly Do You Get?

Your corporate license data set will be compiled, verified and put together by a team of analysts specialized in looking at high volumes of product data. This data set will be formatted to give you filtering options on different product attributes, such as length, diameter, material type and more.

Through a familiar Excel format, pivot tables and pivot charts are provided to give your team quick access to the insights that you want to see. This allows you to easily manipulate the data or transfer it into presentations and reports.

MedSKU clients have access to the analyst team for clarification and questions regarding the data they receive, as well as feedback opportunities to improve the customization on future reporting.

Having iData, and MedSKU consulting as your market intelligence partner will give your product team the advantage it needs to excel in this highly competitive market.

Includes Summary Tables for Quick Comparisons


Request a MedSKU Demo

Just give us 10 minutes of your time and we can show you how SKU-level and brand-level data will revolutionize your strategic planning, presentations, and decision-making without breaking your budget.


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