By Kamran Zamanian, CEO, and Giulliano Pappi, market research analyst, iData Research

Accounting for nearly twice the population of the United States and experiencing an increase in over-65 population, Latin America has significant market potential for hearing devices. In Latin America, 4% to 6% of the population is affected by a disabling hearing loss, whereas the rates among North American and European countries are between 2% and 4%, according to World Health Organization estimates. There are approximately 32 million people in Latin America who suffer from mild to severe hearing loss, making up about 9% of the world’s total hearing impaired population.

To address this issue, some countries like Brazil have a public health care program that provides free-of-charge hearing health care services, including diagnosis, treatment, hearing aid distribution, and rehabilitation. However, poor socioeconomic conditions and geographical differences slow down the overall development of hearing healthcare across the region. Current short-term awareness campaigns and the limited number of initiatives by associations and government organizations are insufficient to improve adoption rates.

Low Penetration Rates

The largest segment of the Latin American market for hearing devices is the market for…