As we step into a different realm of the medical field we notice that elective surgeries command a great deal of capital. This trend is especially true in countries where external beauty is so highly valued. Will this trend be seen to take over the more constrained and conservative demographics of the world? Only time will tell. Until then we can at least thoroughly analyze one of, if not the largest consumers of cosmetic surgery in the world, the U.S. Most recently we have completed our U.S. Market for Cosmetic Surgery, Facial Aesthetics and Medical Laser Devices report. Here is a first look at the Executive Summary: Click here for a full version (Valued at $195).
Global demand for breast implants has been rising since their introduction in 1962 (FDA approval was granted in 1988). A key contributing factor to this rise is the influence of the North American media. Breast, facial and body augmentation has become a cultural norm, and these procedures are actively advocated by surgeons. In 2012, the non-breast implant market was significantly smaller than the breast implant market, owing to a smaller patient pool. The target market for pectoral and calf implants is the male population; however, only 15% of implant patients in 2012 were male. In recent years, the number of new male patients has grown more rapidly than the number of new female patients. Gender-specific implants are more limiting than unisex implants. Breast implants, pectoral implants and calf implants are three implant devices that face market saturation. The market for non-breast implants is more vulnerable to trends in the media. Facial implants were not popular until the emergence of ethnic actresses with higher cheekbones, who have been portrayed as a new ideal of beauty. The non-breast implant market will rise and fall depending on the trend favored and advocated by the media during a given period.