In the landscape of medical technology, advancements in surgical displays and PACS are revolutionizing the way healthcare professionals diagnose and treat patients. From groundbreaking partnerships to cutting-edge product releases, the recent developments in the industry are paving the way for enhanced surgical workflows and improved patient outcomes. Throughout this blog, we will explore the most recent M&A activity along with the technological advances allowing the global surgical display and PACS monitor market to reach $1.5 billion by 2030.
Consolidation and Innovation
In the global surgical display and PACS monitor market, strategic partnerships and mergers have become a commonplace strategy for companies aiming to enhance their product offerings and expand their market presence. This trend is vividly illustrated by the activities of the market’s top three leaders in 2023.
Stryker, the market frontrunner, not only led in surgical displays and PACS monitors but also partnered with Barco to distribute its comprehensive range of surgical displays, which are crucial in endoscopy rooms, interventional suites, and hybrid ORs, and are available in both HD and 4K resolutions. Karl Storz, ranking second, leveraged its leading position in the integrated OR market to distribute surgical displays, primarily from NDSsi. This partnership allows Karl Storz to offer NDSsi’s Radiance® Ultra line, featuring both 4K and HD surgical displays, alongside the EndoVue® family of endoscopy displays. Olympus, holding the third position, illustrates another facet of strategic collaborations by distributing displays from tech giants Sony and EIZO. This move enriches Olympus’s portfolio with Sony’s LMD surgical monitors, which boast up to 4K resolution, and EIZO’s RadiForce® line, encompassing a wide array of surgical and PACS monitors.
Recent examples further underscore the industry’s trend towards strategic collaborations:
- Sony Professional Solutions Europe’s partnership with Signagelive enhances the capabilities of BRAVIA 4K Professional Displays, pushing the boundaries of display technology in medical settings.
- ASI’s global promotion and resale of Barco’s MDPC-8127 color digital pathology display mark a significant step in advancing digital pathology solutions.
- Barco’s appointment of Ingram Micro as a distributor for its G-series projection and image processing solutions in Singapore expands Barco’s reach and influence in the Asia-Pacific market.
- The collaboration between Barco, NVIDIA, and SoftAcuity integrates AI and data analytics into OR environments, optimizing surgical workflows through technological innovation.
- Easescreen’s partnership with Sharp NEC for integrated digital signage solutions in the MultiSync ME Series illustrates the ongoing integration and consolidation within the industry, enhancing the digital signage landscape in medical settings.
The Tech-Driven Transformation
The global surgical display and PACS monitor market is witnessing transformative changes driven by cutting-edge technologies, fundamentally reshaping the landscape of medical imaging and surgery. At the forefront of this evolution is the introduction of 4K resolution displays, which have significantly enhanced image clarity and detail, becoming a new standard in modern hybrid operating rooms (ORs). These 8-megapixel displays, with their superior quality, are not only elevating the standards of surgical precision but also contributing to the market’s growth through an increase in the average selling price (ASP).
Despite the relatively slow adoption of 3D technology in the past, its impact is poised to grow as next-generation 3D systems become more accessible and familiar to medical professionals. This familiarity is expected to drive further market expansion. Another technological advancement revolutionizing the field is wireless system technology. By eliminating the need for cumbersome wiring in medical facilities, wireless systems offer a practical and cost-effective solution, broadening the market’s potential.
Key developments contributing to these trends include:
- EIZO’s Introduction of New Monitors: Tailored for medical imaging, these monitors comply with the DICOM Part 14 standard, ensuring accurate grayscale and color presentations.
- EIZO’s High-Brightness Touch Monitor: This monitor incorporates PCAP touch technology and offers broad viewing angles, ideal for medical image display.
- Sharp’s Advanced Color ePaper Displays: These displays combine vibrant color capabilities with low power consumption, presenting an eco-friendly digital signage solution.
- MultiSync ME Series by Sharp and NEC: This series enhances digital signage with integrated media player functionality and CMS support.
- Sharp’s FE Series Expansion: The new Direct View LED displays in this series achieve significant power savings while maintaining high brightness and image quality standards.
What are the Next Actionable Steps?
As the global surgical display and PACS monitor market continues to evolve, the pathway forward for distributors and manufacturers within this sector is becoming increasingly influenced by technological advancements and shifting market demands. This evolution presents both challenges and opportunities in how products are developed, distributed, and integrated into the complex environments of medical facilities, particularly operating rooms.
For Distributors:
The role of distributors is pivotal in bridging the gap between manufacturers and end-users, ensuring that the latest innovations are accessible and tailored to meet the diverse needs of healthcare providers. Key strategies for distributors include:
- Seeking partnerships with digital signage software providers to enhance the capabilities of display offerings, catering to a broad spectrum of customer requirements.
- Expanding distribution agreements with leading manufacturers such as Barco and Sony to bring innovative projection and image processing solutions to emerging markets, where the demand for advanced medical technologies is rapidly growing.
- Leveraging the synergy between manufacturers and technology firms to offer comprehensive, integrated solutions that streamline operating room functionalities and surgical workflows, enhancing efficiency and patient outcomes.
For Manufacturers:
Manufacturers are at the forefront of innovation, tasked with developing the next generation of medical technologies that address the complex needs of modern healthcare settings. Their focus includes:
- Continuing to invest heavily in research and development to unveil groundbreaking display technologies specifically designed for medical applications, such as high-brightness touch monitors and Advanced Color ePaper Displays, which combine functionality with superior image quality.
- Strengthening partnerships with software providers to ensure their products offer seamless integration and enhanced functionality, thereby improving the user experience for healthcare professionals.
- Prioritizing sustainability and energy efficiency in the development of new products to align with the growing demand for eco-friendly solutions in healthcare, reflecting a commitment to both environmental responsibility and operational efficiency.
As the global surgical display and PACS monitor market advances, the concerted efforts of distributors and manufacturers to adapt and innovate will be crucial in shaping the future of healthcare technology, ensuring that medical facilities are equipped with the tools they need to deliver exceptional patient care.
Learn More: Global Surgical Displays and PACS Monitor Market
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