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In the world of medical device market research, you need to attend the various medical conferences throughout the year to gain valuable primary research information and to connect with your customers. Here at iData Research, we regularly send teams of Market Researchers and Sales Account Managers to setup booths at these events in order to distribute surveys to attendees and to touch base with our clientele. But there is a lot that goes into getting ready for these types of exhibitions. So here is a quick look at the planning and implementation process in order to become the best iData exhibitors we can be. We’ll be using our next conference, the American Academy of Orthopedic Surgeons (AAOS) 2015 in Las Vegas, as an example.
Planning Phase – Who’s going and why?
Company business trips of are usually reserved for senior personnel. However, due to the nature of the industry, with the various medical segments we need to cover from Orthopedics to Dental and everywhere in between, we end up picking Market Research Analysts and Sales Account Executives that are tied to the conference in question based on their specialties. We wouldn’t send an ophthalmic research and account person to an orthopedic conference like AAOS, because they wouldn’t be familiar with the ins and outs of the industry.
Booking Phase – Buy tickets and reserve everything!
Once we know who’s going, it’s time to setup exhibitor passes, book hotel rooms, and buy plane tickets for the team. But that’s not all. Each venue for every type of conference has their own set of rules regarding a myriad of details for the event. At AAOS for example, you must book your hotel rooms through their accepted partners otherwise you can be penalized with later setup and start times at the event itself. Most conferences also have electricity requirements, table and chair rentals, booth setup fees, and other ancillary costs that need to be taken care of before and after the show. No you can’t just bring your own table and plug in wherever you want unfortunately.
Material Phase – What are you bringing to the table?
To entice people to talk to you at these conferences and to have them answer your questions and surveys, we usually grease the wheels with some giveaways in the form of Starbucks gift cards, and branded pens and travel mugs. All this stuff has to come from somewhere. We use 4imprint for all our trade show branding needs. But no matter who you use, make sure to get you orders in as soon as possible in order to receive all your table clothes, banners, t-shirts, in time for the show. Not to mention all the computers and printed documents and surveys and business cards you’ll need for the event.
So now that your team is all booked, and everything you need is printed and packed, have fun setting up at the conference!
Explore our careers page for our current available job opportunities. This is your chance to join a fun and dynamic team in the medical market research industry. Send your resume to [email protected] with the job title in the subject line, and feel free to tell us a little about yourself. We look forward to hearing from you.