The retail European hearing aid and audiology device market is expected to grow rapidly through 2017.

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Aggressive growth strategies among local and international retail chains and the adoption of new technologies such as wireless Bluetooth® hearing aids and receiver-in-canal models are driving the market. Moreover, Denmark, the U.K, Norway, Sweden and the Netherlands, had the highest penetration rates due to favorable reimbursement in these countries.

Retail giants Amplifon and AudioNova were leading the European market in 2010 with the majority of their revenues generated in Italy, Germany, Switzerland and the Netherlands where hearing aids are primarily distributed through private stores. Valued at €3.8 Billion, the retail hearing aid market is highly fragmented across Europe as it comprises a mixture of private retail chains and public healthcare institutions that dispense hearing aids.

Read more on this market in iData’s new press release:

http://www.prnewswire.com/news-releases/amplifon-audionova-pursue-aggressive-growth-in-38-billion-european-retail-hearing-aid-market-117570313.html