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In a recent article by iData Research Analyst Scott McInnes and CEO Kamran Zamanian, on the European hearing device market, research has shown that increases in the potential customer base are helping the overall market faced by mounting pricing pressures in the region.
The European market for hearing devices has experienced significant growth in recent years. In particular, the total number of hearing aids sold in France, Germany, and the United Kingdom has grown dramatically. In 2015, the market was valued at just over €7.2 billion. Included in our analysis are the markets for hearing aids, hearing aid batteries, cochlear implants, and bone-anchored hearing aids. Since middle-ear implants (aka, direct drives) and personal sound amplification products (PSAPs) have yet to enter the market in any considerable way, they have been omitted from our analysis.
While the overall market is experiencing moderate growth, there are two opposing forces at play. First, there have been decreases across the board in the average sales price (ASP) of a hearing device. This has had a limiting effect on the market. Second, there has been an increase in the total units sold. These two opposing forces have yielded marginal growth, as the effect of an increase in units sold has been the dominant factor.
For Further Information
More on the hearing device market Europe can be found in the report published by iData entitled Europe Market Report Suite for Hearing Devices. The market segments covered in this report Hearing Aid Market by Style, Hearing Aid Market by Circuit, Bone-Anchored Hearing Air Market, Cochlear Implant Market, and Hearing Air Battery Market.
The iData series on hearing devices covers the United States, Mexico, China, India, Japan, South Korea, Australia, Brazil and 15 countries in Europe. Full reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about hearing device market data or procedure data, register online or email us at [email protected] for a Europe Market Report Suite for Hearing Devices report brochure and synopsis.
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iData Research (www.idataresearch.com) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Dental Operatory Equipment, X-Ray Imaging, Vascular Access, Peripheral Vascular, Endoscopy, Interventional Cardiology, Cardiac Surgery, Cardiac Rhythm Management, Electrophysiology, Diagnostic Imaging, Operating Room Equipment, Surgical Microscopes, Robotics and Surgical Navigation, Oncology, Ultrasound, Laparoscopy, Urology, Gynecology, Spinal Implants and VCF, Spinal MIS, Orthopedic Soft Tissue Repair and Regeneration, Orthopedic Trauma, Large and Small Joints, Anesthesiology, Wound Management, Orthopedics, Ophthalmics and more.
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