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In a recent article by iData Research Analyst Scott McInnes and CEO Kamran Zamanian, on the European hearing device market, research has shown that increases in the potential customer base are helping the overall market faced by mounting pricing pressures in the region.
The European market for hearing devices has experienced significant growth in recent years. In particular, the total number of hearing aids sold in France, Germany, and the United Kingdom has grown dramatically. In 2015, the market was valued at just over €7.2 billion. Included in our analysis are the markets for hearing aids, hearing aid batteries, cochlear implants, and bone-anchored hearing aids. Since middle-ear implants (aka, direct drives) and personal sound amplification products (PSAPs) have yet to enter the market in any considerable way, they have been omitted from our analysis.
While the overall market is experiencing moderate growth, there are two opposing forces at play. First, there have been decreases across the board in the average sales price (ASP) of a hearing device. This has had a limiting effect on the market. Second, there has been an increase in the total units sold. These two opposing forces have yielded marginal growth, as the effect of an increase in units sold has been the dominant factor.
For Further Information
More on the hearing device market Europe can be found in the report published by iData entitled Europe Market Report Suite for Hearing Devices.