Ethicon, 3M, Covidien and Various Local Manufacturers Compete in Growing Indian Wound and Tissue Management Market

3m coban

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According to a new series of reports on the Indian market for wound and tissue management by iData Research, India has been rapidly adopting more advanced technologies for wound care. As surgeons and hospitals become aware of the increased benefits and long-term cost savings associated with anti-adhesion and tissue sealant products, the adoption rates will rise. Each of the advanced dressing markets is expected to grow rapidly over the forecast period. As a result, these markets will represent a larger proportion of the total wound management market by 2022.

In contrast, traditional wound care techniques and many other wound closure devices are very well-known to healthcare professionals in India. Increasing numbers of laparoscopic procedures has resulted in growing demand for the premium-priced endoscopic staplers, which has significantly contributed to the growth of the wound closure market. These products are generally less expensive than more advanced wound care products, which will contribute to continued customer demand. Therefore wherever possible, traditional dressings are preferred over the expensive moist and antimicrobial dressings, especially since there is no reimbursement for advanced wound dressings in India.

The revenue share from the negative pressure wound therapy market is expected to increase over the forecast period due to the steep decline in prices of dressings, a consequence of increased price competition from new entrants into the market. Unit sales of silver dressing’s experienced rapid growth in the past three to four years, as these products began to penetrate the government hospital market segment. In addition, availability of low-cost products from domestic manufacturers will further drive unit sales. This rapid growth is expected to continue over the forecast period.

Ethicon, a Johnson & Johnson company, is the leading competitor in the Indian wound and tissue management market. They currently have a majority share in the suture and stapler markets. As well as maintaining a significant share of the hemostats’ and tissue sealant segments. Ethicon has been successful in bundling a wide range of products and servicing agreements to secure hospital contracts and deter competitors from gaining market share. Additionally, brand recognition, training and service offerings and the ability to provide customers with a variety of wound closure products are key factors in Ethicon’s success.

“International companies typically offer higher priced products, partly due to the better quality and higher manufacturing costs abroad, and partly due to the high import taxes on internationally manufactured products that are brought into India,” explains Dr. Kamran Zamanian, CEO of iData.

3M has significant market share in the transparent film dressings segment of advanced dressings, medical tapes segment of traditional dressings and skin-closure strips segment of wound closure. Its Coban® bandages are also a well-recognized brand within the field of compression bandages in India. 3M India Limited has R&D centers in Bengaluru and Gurgaon and manufacturing facilities in Bengaluru, Pune and Ahmedabad. In 2014, 3M opened a new facility near Pune to increase the production of tapes and other wound products.

Covidien, now part of Medtronic, possess a strong presence in the sutures, staplers and ligation markets of the wound closure segment. The strong growth in this market has been driven by the popularity of Endo-GIA® staplers with Tri-Staple® technology. In the suture market, Covidien’s sales grew by more than 60% in the last couple of years through its aggressive price reduction strategies to counter competition from domestic manufacturers. Other notable competitors in the Indian wound and tissue management market include Baxter India Pvt Ltd., Smith & Nephew, Convatec, Molnlycke, Reliance Life Sciences, Datt Medi Products Ltd, and various domestic manufacturers.

For Further Information
More on the wound and tissue management market in India can be found in a report suite published by iData Research entitled the Indian Market Report Suite for Wound and Tissue Management.