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The growing number of dental practitioners installing treatment planning software, especially as a result of bundled deals, discounted products and free options, has largely fueled the surgical guide market growth in the U.S. Additionally, a growing number of low-priced competitors have made surgical guides a more affordable addition to implant procedures. However, the average selling price of surgical guides has been declining as a result of premium brands lowering their price due to increased competition.
A surgical guide contains implant sites that direct the placement of a dental implant. Each dental implant site on a surgical guide is considered to be one surgical guide procedure. On average, a surgical guide will contain three to four implant sites, which translates into three to four surgical guide procedures.
“Surgical guides are also relevant for experienced specialists, especially for complex dental work cases,” explains Dr. Kamran Zamanian, CEO of iData. “As new general practitioners adopt the use of treatment planning software as part of their professional training, the market for surgical guides is expected to more than double by the end of the forecast period.”
Other key findings from the iData Research report entitled U.S. Market for Dental Implants, Final Abutments and Computer Guided Surgery:
Preference for Improved Accuracy
In cases where the angle, placement, and overall aesthetics of the dental implant is crucial, there is now a preference among dental professionals to increase the use of surgical guides for even less intricate implant cases. This improved work flow ensures predictability in each procedure which makes its adoption highly attractive as standard practice in the majority of implant cases.
In 2014, DENTSPLY Implants held a share of nearly 40% of the surgical guide market. Unlike other companies, DENTSPLY provides a list of checks to be performed prior and during the surgical guide production process to ensure that everything is carried out as planned. Upon receiving the implant case, DENTSPLY checks the file to ensure the feasibility of the case and will take an additional step to intervene and correspond with the dentist when necessary. Certain competitors do not carry out such a protocol, thereby giving DENTSPLY a competitive edge and reason for their premium pricing.
Other notable competitors in the U.S. surgical guide market include Sirona, Anatomage, Nobel Biocare, 360imaging, 3DDX, Implant Concierge, and nSequence among others.
For Further Information
More on the surgical guide market in the U.S. can be found in the report series published by iData entitled U.S. Market for Dental Implants, Final Abutments and Computer Guided Surgery. This report covers the U.S. markets for dental implants, final abutments, dental implant instrument kits, treatment planning software, surgical guides, as well as bone grafting procedure numbers.
The iData series on the market for dental implants, final abutments and computer guided surgery covers the U.S., Canada, China, Japan, South Korea, Australia, India, Brazil, Mexico, Argentina, U.K., Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland. Full reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment.
Register online or email us at [email protected] for a U.S. Market for Dental Implants, Final Abutments and Computer Guided Surgery report brochure and synopsis.
About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by State, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.
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