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According to a new series of reports on the U.S. market for dental prosthetics and CAD/CAM devices by iData Research, the introduction of inexpensive CAD/CAM devices is resulting in a greater emphasis on competitive pricing due to new market entrants. This has been quite pronounced within the intraoral scanner market where there is a great potential for growth. Competitive pricing has also been prevalent for the CAD/CAM disc market. Prices for the average disc have been dropping consistently because more prosthetics can be milled per unit of material compared to traditional CAD/CAM blocks. In an industry dealing with a large number of units and stiff pricing competition, cost reduction has become all too important.
“The dental lab market is continuing to shift towards the usage of mills for producing prosthetics rather than by hand,” explains Dr. Kamran Zamanian, CEO of iData. “As newer material types such as composites and hybrid zirconia/resin substances are introduced, thus updating the current zirconia technology, prices will increase slightly to match innovation, at least affecting the market for CAD/CAM blocks.”
Pricing competition has led to declining average selling prices (ASPs) for various CAD/CAM devices. Newer intraoral scanner products, which are less expensive than existing options, will result in a rapidly decreasing ASP. The lower cost of intraoral scanners lowers the barrier to entry for dental and orthodontic offices to engage in a CAD/CAM workflow. The ability to also rapidly produce devices on a same-day basis and at a lower long-term cost will allow dental and orthodontic offices to increase patient numbers. Therefore, despite shrinking ASPs and market consolidation, the CAD/CAM device market will maintain strong unit sales and market growth over the forecast period as labs and dental offices continue to shift towards milling their own prosthetics and molds.
Due to new competitors in the market, pricing that is largely set by the market leader Sirona has been decreasing in order to remain competitive. Sirona’s dominance in the large chairside CAD/CAM system segment has contributed to the majority of the company’s market share in recent years. However, Sirona has placed more emphasis recently on its intraoral scanners with multiple products on the market in order to compete with companies such as Align Technology. Align Technology is perhaps most famous for its orthodontic Invisalign system, an outlet that can use its popular iTero™ intraoral scanner.
Ivoclar Vivadent leads the CAD/CAM block and disc market as a result of its purchase of Wieland Dental in late 2012. It acquired a variety of disc options under the Zenotec and Zenostar names and as a result can offer its own milling system. However, a new company, Sagemax, has become the largest disc manufacturer in the country due to its product compatibility with multiple mills including those from Vivadent, Roland, Röders, Zirkonzahn, Amann Girrbach and Sirona. Other competitors in the CAD/CAM devices market include Glidewell Laboratories, 3M ESPE, Vita North America, DENTSPLY, 3Shape, Nobel Biocare, Carestream Dental, Dental Wings, and B&D Dental Technologies among others.
For Further Information
More on the CAD/CAM device market in the US can be found in a report suite published by iData Research entitled the US Market Report Suite for Dental Prosthetics and Digital Dentistry Devices as well as in the US Market for Dental CAD/CAM Materials Report. The suite covers reports on the following markets: Crown & Bridge Market, Inlay and Onlay Market, Veneer Market, Denture and Denture Teeth Market, CAD/CAM Device Market, Rapid Prototyping System Market, CAD/CAM Block Market and the CAD/CAM Disc Market.
Reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more about CAD/CAM device market data or procedure data, register online or email us at [email protected] for a US Market Report Suite for Dental Prosthetics and Digital Dentistry Devices or a US Market for Dental CAD/CAM Materials Report brochure and synopsis.
About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by state, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.
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iData Research’s Reimbursement Policy Tracker enables medical device, dental, pharmaceutical and healthcare professionals to receive real-time policy updates from hundreds of insurance companies and 60,000+ policies across all therapeutic areas in the United States.
About iPolicy Search
iPolicy Search allows medical device manufacturers and reimbursement consultants to drastically reduce their research time by searching an automatically updating database of policies from over 200 insurance groups in the United States.
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