Carestream INSIGHT

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According to a new series of reports on the U.S. dental imaging device market by iData Research, the dental industry continues to change as traditional film-based procedures experience sharp declines, shifting the market to incorporate digital capturing methods. Intraoral X-ray unit sales are primarily a replacement market that is expected to grow over the forecast period.

On average, a dental office will take anywhere from 40 to 50 intraoral X-ray shots per day, ranging from single bitewing shots to a full-mouth series which require 15 to 20 intraoral shots per patient. Patients are recommended to receive at least one full-mouth series on an annual basis in order to track the health and development of their teeth and surrounding hard tissue. The sheer number of intraoral X-ray procedures performed will drive the market for intraoral heads.

The intraoral analog film market will be primarily cannibalized by the rapid penetration of digital sensors and to a lesser extent by Photostimulable Phosphor (PSP) systems. As the remaining dentists who have yet to adopt digital X-ray capturing devices incorporate digital imaging into their practices, the resulting decline in the intraoral analog film market will stifle growth of the overall intraoral X-ray market.

The PSP system market value is expected to grow. However, despite higher growth in unit sales, much of this growth will be counteracted by declining average selling prices (ASPs). Growth in PSP plate purchases will be primarily fueled by an increasing market penetration of PSP systems.

“The digital sensors market is increasing steadily and represents one of the larger segments in the total intraoral X-ray market,” explains Dr. Kamran Zamanian, CEO of iData. “But growth of this market will gradually decelerate as it matures and becomes more of a replacement market.”

Carestream Dental is the leading competitor in the total intraoral X-ray device market in the United States. The company is known for their INSIGHT™ and ULTRA-SPEED™ dental film. While Carestream’s film products are priced at a premium compared to its competitors, long-term brand recognition helps to maintain their share in this market segment. Carestream also held notable shares in the PSP system and digital sensor markets. The company offered their line of PSP plate systems which included the CS 7400™ and CS 7600™, the former being compatible with both intra- and extraoral images. As dental practices in the U.S. continue to convert to digital technology, Carestream could benefit by putting more focus into its PSP system and digital sensor product lines.

The Danaher Group holds the second leading position in the U.S. intraoral X-ray device market. The majority of revenue earned in this market is the result of digital sensor sales under the DEXIS brand. The company has continued to solidify its presence in this market through its various brands, including DEXIS, Gendex and KaVo. The ability for DEXIS sensors to seamlessly integrate with Henry Schein’s practice management software, Dentrix®, continues to facilitate the adoption of the company’s products. The large majority of Danaher’s intraoral X-ray is contributed by their Gendex brand through the sales of its Expert™ DC. Additional competitors in the intraoral X-ray market include Sirona, Air Techniques, Progeny, Heraeus Kulzer, Flow Dental, Planmeca, Airbex, Belmont and ImageWorks among others.

For Further Information
More on the intraoral X-ray imaging market in the U.S. can be found in a series of reports published by iData Research entitled the U.S. Market Report Suite for Dental Imaging Devices. The suite covers market reports on Intraoral X-ray Imaging, Extraoral X-ray Imaging, and Cone Beam Computed Tomography Scanners.

The iData report series on dental imaging devices covers the U.S. and 15 countries in Europe including Germany, France, the United Kingdom (U.K.), Italy, Spain, Benelux (Belgium, Netherlands and Luxemburg), Scandinavia (Finland, Denmark, Sweden and Norway), Portugal, Austria and Switzerland. Reports also provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, competitor SWOTs, disease overviews, product pipelines, press releases, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment. To find out more on dental imaging devices market data or procedure data, register online or email us at [email protected] for a U.S. Market Report Suite for Dental Imaging Devices brochure and synopsis.

About iData Research
iData Research ( is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Dental Operatory Equipment, X-Ray Imaging, Vascular Access, Peripheral Vascular, Endoscopy, Interventional Cardiology, Cardiac Surgery, Cardiac Rhythm Management, Electrophysiology, Diagnostic Imaging, Operating Room Equipment, Surgical Microscopes, Robotics and Surgical Navigation, Oncology, Ultrasound, Laparoscopy, Urology, Gynecology, Spinal Implants and VCF, Spinal MIS, Orthopedic Soft Tissue Repair and Regeneration, Orthopedic Trauma, Large and Small Joints, Anesthesiology, Wound Management, Orthopedics, Ophthalmics and more.

About Procedure Tracker
Procedure number data is available from iData’s Procedure Tracker service, which allows subscribers to define and analyze procedure data segmented by state, region, hospital, surgery centre, and physician. A customizable dashboard sorts procedure data for further analysis and research.

About Reimbursement Tracker
iData Research’s Reimbursement Policy Tracker enables medical device, dental, pharmaceutical and healthcare professionals to receive real-time policy updates from hundreds of insurance companies and 60,000+ policies across all therapeutic areas in the United States.

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